York County Industrial
Gavin’s team organized communications on the Yorktowne Hotel’s official closing, messaging with all audiences, including brides, vendors and the media. Upon the closing, Gavin advised on strategic social media content to navigate potential negative press and community reactions. Among the communications efforts were local town halls, charrettes, Facebook Live events, press conferences, and an aggressive public relations effort, inclusive of expansive op eds and byline submissions.
What We Did:
- Crisis Communications
- Issues Management
- Media Training
- Media Gatekeeping
- Social Media Management and Monitoring
- Strategic Advising and Consulting
- Pitching and Coordination
- Media Placements
- Onsite Spokesperson
- Press Conference Management
- Design and Creative services
What the Client said:
“Faced with a complex redevelopment project, we knew that the road ahead required the experience of a senior communications professional. Mandy and her team took on our public relations project with great attention and accessibility. They were responsive and thoughtful at every turn – navigating challenging situations and community partners to ensure a message was strategically crafted to support the long-term goal by gaining influence, buy-in and vocal support. We’d recommend them, and have recommended them, to our partners to assist with expanded public relations.”
Jack Kay – Chairman, Industrial Development Authority and President of Susquehanna Real Estate
What We Did:
With a scheduled reopening in late 2019, Gavin helped to ensure the hotel property was viewed as a community asset worthy of use of public dollars, and that the development process remained transparent.
Gavin continues to advise the client on ongoing strategy and media relations, including providing creative services after its recent receipt of the Hilton flag to the hotel.