Redefining History With a New Voice
“Evoke pride in York County’s history. Short, simple and powerful.”
We worked to create the language to tell the story in a fresh way, crafting a new mission statement: Evoke Pride in York County’s History. Short, simple and powerful. We wanted to de-clutter the antique attic to create excitement that anyone could speak to. To complement the mission, we created a tagline designed for each audience to see its historical experiences in: Your History Starts Here. Our goal was to let the you, the audience, create your own story through historical exploration. The intent was to create museum experiences that would be unique and special for the individual visitor.