People check you out online before they ever call you. They look at your LinkedIn. They look for recent posts. If they don't find any, that says something, too.
The best financial services marketing plans no longer keep media coverage and LinkedIn apart. They use each one to make the other work harder.
This matters more now because of how people make financial decisions. GAVIN regularly places financial services clients in outlets like The Wall Street Journal and CNN, and that kind of national coverage builds real trust. But most people only see it once, on the day it runs. Banks, fintechs, and independent advisors need a real LinkedIn strategy, not just a quote when a reporter calls.
You don't have to pick PR or LinkedIn. Keeping them apart means missing out on real value.
What Financial Services Leaders Should Be Asking
- Is our media coverage reaching people after the day it's published?
- Does our LinkedIn page show the expertise we actually have?
- If someone looked us up today, would they find anything recent?
- Are we asking people to post without a simple plan?
If any of these sound familiar, your PR and LinkedIn are working alone instead of together.
Where to Start
- Look back. Check the last six to twelve months of coverage for stories you never reused.
- Match the story to the person. Decide who should share each one based on who it fits.
- Set a simple routine. Turn coverage into posts on a schedule, not just once in a while.
- Keep it real. Write posts that sound like the person, not a marketing team.
What to Review Now
- Which recent stories never made it to LinkedIn
- How often your team actually posts
- How your LinkedIn page compares to others in your field
- Whether your posts sound real, or like everyone else's
In financial services, always check new content with compliance before you post it.
Whether you run a personal brand, an RIA, a bank, a fintech, or another business, the best financial services marketing agencies connect your media coverage, your posts, and your outreach into one story. GAVIN helps firms turn earned media into a consistent, credible digital presence.
Ready to talk about how GAVIN can support you? Let's connect.
