Basic Web Updates for Increased Visibility
Understanding the intricacies of SEO can feel like mapping an uncharted ocean. Complex algorithms, data-driven insights, and nebulous “quality content” are the foundational basics of every digital vessel – but marketers often overlook them.
GAVIN offers consulting to clients in manufacturing, healthcare, finance, and education, and we lead them through the differences between a website and its digital prominence. Consider this blog a checklist and crash course on how GAVIN can help you build your brand and verify that important site elements are as fresh as they can be for viewers and your current and potential customers.
Laying the Foundation
Within SEO best practices, a few principles remain essential. We’re talking meta-tags, mobile responsiveness, and understanding the backbone of a Google crawler’s eagle eye. Our advice might not be as thrilling as a bold keyword strategy or as instantly rewarding as paid media efforts. However, consistently applying these basic updates is what helps businesses achieve high search engine results and rankings instead of getting lost in the crowd. Therefore, top-of-the-page Google results mean more eyeballs, website traction, clicks, downloads, and depending on your content, sales and subscribers.
Understanding the Web of Crawlers
A well-structured site, with clear hierarchies and sensible categorization, helps Google crawlers understand the website better. It is imperative to ensure seamless navigation, focusing on sitemaps and meeting Google’s standards are essential for good rankings.
Critical Features and Functionalities
At GAVIN, we specialize in a holistic digital approach, helping ensure speed, accuracy, and solid structure so that client websites hit the ground running with the correct information, accessibility, and appeal that customers, viewers, followers, and clients deserve.
Here are seven examples of the nuts and bolts behind GAVIN’s strategic digital technique:
Meta-Titles and Descriptions
Too often treated as an afterthought, meta-titles and descriptions guide searches on the web. They allow Internet users to search for your content in Google and find the most update information that you’re offering. Every adjustment on a website needs to be paired with a meta-text update.
Website Health
A website is only as strong as its maintenance. Regular updates, plug-in management, and attention to site speed are crucial for a commanding online presence.
Timely Plug-Ins
Plug-ins enhance website functionality. Regular updates ensure security and user experience, keeping the digital ecosystem in good shape.
Domain Power
Hosting impacts user experience and search ranking.
Our discussions with clients are specific and targeted. We focus on offering recommendations for uptime, bandwidth, and reliable technical support to help them handle unexpected digital issues.
Site Speed
Page speed is crucial for user retention and search rankings. We conduct speed tests, address performance bottlenecks, and optimize site speed continuously.
Updates and Adaptability
Websites must evolve with the web. GAVIN continually makes updates to client site structures, security features, delivery systems, and optimization efforts. We also conduct content audits, image optimization, and code-cleaning to ensure we’re breathing life into websites – and by extensions, our clients’ digital legacies. A website can be a first impression for a new customer or follower but can also serve as a resource for a long-term commitment that stakeholders are making to your brand. A website update ensures those key audiences get the information and access they need.
Security, Speed, and SEO Evolution
Digital security is vital for user data protection and search rankings. We ensure robust security measures and comply with Google’s standards for a safe browsing experience.
Google continuously crawls and evaluates websites, rewarding those with robust security measures and penalizing those with vulnerabilities. Ensuring a website’s security not only protects user data but also positively impacts search rankings.
Sustained Visibility
Achieving digital presence requires a sustained effort, both in visibility and value delivery. Foundational updates provide enduring benefits in search engine optimization. At GAVIN, we assist in maintaining these updates, ensuring your digital presence remains strong and effective.
GAVIN stands ready at the helm as your right hand, whether you’re embarking on a new digital legacy or improving your current media landscape. We’re your award-winning agency ready to help you achieve digital maintenance, prominence, and precision – surpassing your business objectives and strengthening your brand.
GAVIN By the Numbers
To maintain these technical foundations in support of web performance, our development team most recently:
- Updated nearly 400 plugins across all of our website clients within the last 60 days.
- Updated over 30 themes across all of our WordPress websites.
- Updated WordPress core across 20 websites.
- Launched eight new websites for new and existing clients in our managed hosting environment powered by Amazon Web Services.
- Continue to manage daily over 15 on-demand requests for our clients.
These activities are crucial for your site and your brand. Are you receiving this level of service today? We can migrate your existing site to our environment and provide the support and more. For more information, please contact us: [email protected].
