20,000 Feet Above Branding

Apr 15, 2014 | Branding

Southwest Airlines recently posted a video of a flight attendant giving a less-than traditional rendition of the standard pre-flight safety instructions. You can watch the clip in full, but expect more than a few jokes about flying with small children and the “gifts” some passengers leave behind.

Since the video’s release on April 12, it’s reached nearly 2 million views and garnered plenty of positive media attention.

Gavin applauds Southwest for promoting its branding – warmth, friendliness, individual pride and company spirit — and going viral without controversy or paid commercials.