The Rise of Mobile

Apr 1, 2015 | B2B, Digital

The number of users viewing information from devices on the go is only growing. We’re seeing clients with as much as 70 percent of overall website traffic coming from mobile. It’s no surprise, then, that Google is about to the change the game.

Google recently announced that it will be release a new algorithm to enhance the mobile user experience that will greatly affect how websites are served up in search. Websites meeting the new mobile-friendly compatibility standards will take priority in Google searches from mobile devices.

This is great news for users who have long been struggling to read content or click tiny links on their smartphones, but what does that mean for business owners?

Starting April 21, Google will roll out their new algorithm. What may have been previously “mobile-friendly” will be no longer. To prepare for the launch, Google has provided a great tool to test — and evaluate based on Google requirements — a website’s mobile-friendliness. Google works with more than 200 factors to assess your site and deliver a pass/fail result which includes a list of items that could deem your website unfriendly to mobile users.. Text size, page speed, link placement and content display are all factored in.

See how we tackle responsive design

A quick way to see if your site is mobile-friendly, without doing the test, is to do a quick search in Google on your mobile device. Google displays a label in the description section of the search results that will specify if the website is mobile-friendly.

If your website does not pass Google’s mobile-friendly testing tool, or you don’t see your website labeled as mobile-friendly, similar content that does pass the test will rank higher in the search engine results for mobile users starting on April 21.

As a digitally focused agency, our team is consistently adapting our work to reflect changes in the user experience and the way we obtain information.

The future of searching has gone mobile. If we want the best outcomes and results, we need to meet our target audiences where they are.

Are you ready to take that step?