The power of media relations in the financial services industry

Apr 14, 2023 | Finance, Public Relations

Media relations is essential for public relations

A public relations plan often utilizes an omni-channel approach supported by comprehensive strategies that, when executed effectively, help you achieve and exceed your goals by building trust and credibility.

The Sentinel Benefits & Financial Group’s CEO Sam Mitchell was featured in the Boston Business Journal. Click the image to access coverage.

The combination of earned, owned and shared media work build a defined voice for your brand, with media relations as a core defining factor in elevating your influence and effectiveness.

Indeed, media relations offers a public-facing persona that allows people to interact with your business or brand. If used effectively, it will work harder than any paid media approach by enhancing brand awareness, building credibility and providing continuous exposure with a more emotional connection.

Controlled messaging through positive media coverage, defined by sentiment, can certainly motivate engagement and drive your audience to view your organizational voice as a trusted persona they want to engage with through social media and on your website. Incorporating strategic requests to secure links to your profiles or online presence in your coverage are effective strategies that will have broader impact on your outcomes.

GAVIN works with financial service brands across the country to guide intentional placement efforts to ensure they are reaching the right audiences and media outlets to create the ideal kind of publicity that attracts the most desirable clients.

We leverage the connections and insider insights of our team, made up of former journalists and senior corporate communications strategists, to target the right message at the right moment in the perfectly placed placement. We guide media coverage based on an exact audience, designed to secure affirmative positioning through positive coverage with leading media outlets across every platform.

Boosting thought leadership in target markets

Partner, General Counsel, and Wealth Advisor for Ullmann Wealth Partners Patrick Kilbane was featured in the “Your Divorce Survival Guide” podcast. Click the image to listen to podcast.

Authentic narratives are the most successful narratives. We’ve helped grow businesses by guiding go-to-market strategies that ensure our clients tell their stories through their own words and that their voice connects with ever-changing audience perspectives.

By engaging with journalists through public and media relations efforts, we’ve opened many doors for financial services firms to become the go-to for the likes of the Wall Street Journal, New York Times, Fortune and many more. Beyond national media, we know local is essential to building trust, so we place equal attention on ensuring our client’s brand is present in their local markets.

GAVIN uses media connections to place these thought leadership pieces in targeted media outlets with the most reach and influence to drive qualified inquiries – the only ones anyone really wants.

Media connections are important, but not the only way to guarantee success. By following influencers in target industries, our team consistently places wealth management clients on industry-leading podcasts to have an expanded reach with a voice of guidance and knowledge. Podcasts consistently provide more opportunities for maximizing performance on shared platforms.

Community First Fund’s grand opening and ribbon cutting were featured in the Reading Eagle. Click the image to access coverage.

Wealth for all

When Community First Fund Credit Union, a community development financial institution (CDFI), was launching its very first credit union branch, the institution asked GAVIN to devise and implement a complete launch strategy that would affirm their footing and mission in the market.

GAVIN coordinated the highly attended retail location opening, securing maximum exposure in the local, regional and even national trade press media that provided a launching pad for the mission-focused credit union to tell its story of providing financial services to underserved and underrepresented communities. The guest list boasted VIPs from around the region and beyond, including the chairman of the U.S. National Credit Union Association, as well as elected officials from across the state and local community.

Read more about our work with Community First Fund Credit Union.

Start with a plan and a partner

Let GAVIN’s public relations team build a complete media relations plan for your organization. Our full-service team is versed in omni-channel strategies, leveraging thought-leadership, publicity, social media, branding, complete digital experiences and media buying, which makes us the ideal partner for your organization.

Contact our public relations team today or email [email protected] to see how we can help you achieve your public relations and communications goals.