Changing the Narrative:
Take Control HIV’s Success in Engaging Diversity

Partnering with GAVIN™, the ‘Take Control HIV’ campaign dramatically outperformed its targets set by the Pennsylvania Department of Health. Surpassing its goals by 785%, it successfully directly linked 157 people to HIV care. This campaign, focusing on enhancing awareness, testing, and care connections, demonstrated exceptional effectiveness, particularly in engaging diverse audiences through a strategic, year-long media campaign.

Click the links below for campaign overviews: