by Katie Mauldin | Branding, Digital, Health And Human Services, Public Relations
BY KATIE MAULDIN At GAVIN, we approach influencer marketing as a component of a broader communication strategy rather than a standalone tactic. The most successful partnerships happen when creators are aligned with core messaging, audience insights and campaign goals...
by Nicole Chynoweth | Branding, Digital, Finance, Public Relations, Web Services
Financial brands today don’t have a visibility problem. They have a conversion problem. Public relations, digital marketing and content are often executed separately, which makes it difficult to connect marketing activity to real...
by Nicole Chynoweth | Finance, Public Relations
➡️ AT A GLANCE+ PR reporting should connect media coverage to business goals and brand growth. Media analytics help firms understand audience behavior and engagement. Tracking narrative trends builds thought leadership and market...
by Serena Spiezio | Branding, Public Relations
Across the East Coast, manufacturers are facing a new reality: what worked yesterday in recruitment no longer delivers the workforce stability required to grow. Skilled labor shortages, aging teams, and increased competition from logistics,...
by Nicole Chynoweth | Awards, Health And Human Services, Public Relations
We are proud to share that GAVIN has received a Keystone Award from PRSA Central PA for our work with Children’s Home of York (CHOY). This recognition reflects the heart of what we do as an agency: helping mission-driven organizations translate complex, deeply...
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