How the name, image, likeness ruling in college athletics could be a game-changer for marketers

By |2021-09-28T10:39:39-04:00September 15th, 2021|Categories: Public Relations|Tags: , , , , , |

Businesses across the country now have an extensive pool of potential brand ambassadors The recent ruling allowing college athletes [...]

Gavin senior media relations manager talks diligent communications at Central Penn Business Journal Health Care Summit

By |2021-08-25T16:19:22-04:00August 26th, 2021|Categories: Public Relations|Tags: , , , , |

John Buffone discusses the evolution of messaging in the health care industry If COVID-19 taught organizations anything, it’s the [...]

National Nonprofit Day: Highlighting successful marketing strategies from nonprofits

By |2021-08-16T17:04:48-04:00August 16th, 2021|Categories: Branding, Design, Digital, Public Relations|Tags: , , , , |

Creative ways nonprofits use marketing tactics to reach target audiences National Nonprofit Day is right around the corner. On [...]

Gavin™ named one of Top 50 Fastest Growing Companies for 2021

By |2021-08-20T10:34:27-04:00July 30th, 2021|Categories: Awards, In the News, Public Relations|Tags: , , , , |

Boutique agency posts 21% revenue growth, expands national reach Ahead of its 10-year anniversary, Gavin™ is thrilled to announce [...]

Gavin PR Director talks crisis comms with American Marketing Association Baltimore Chapter

By |2021-07-06T11:53:47-04:00June 23rd, 2021|Categories: In the News, Public Relations|Tags: , , , |

I was recently interviewed by AMA Baltimore about my thoughts on this past spring’s Cinnamon Toast Crunch shrimp-gate and [...]

Thinking Like a Reporter: How to Leverage Media Experiences for PR Wins (with John Buffone and Jim Cronin)

By |2021-06-10T08:53:45-04:00June 9th, 2021|Categories: The Adlibber|Tags: , , , , , |

To get the attention of reporters, sometimes it’s best to seek the counsel of former reporters. On this episode [...]

How to celebrate a major company milestone in a virtual world

By |2021-05-28T08:25:40-04:00June 3rd, 2021|Categories: Public Relations|Tags: , , , |

Navigating the challenges of COVID-19 in event planning Celebrating a major company milestone takes much planning and coordination – [...]

Gavin™ expands leadership team and PR department with new hires as it approaches 10th anniversary

By |2021-06-07T14:40:53-04:00June 2nd, 2021|Categories: Gavin’s Culture, In the News, Public Relations|Tags: |

Gavin™, a boutique branding and communications agency serving regional and national clients, has expanded its leadership team to support [...]

Confidently Navigate Internal Communications During COVID-19

By |2021-01-13T12:57:29-04:00January 13th, 2021|Categories: Public Relations|Tags: , , , |

Three Ways to Better Engage Employees in 2021 The coronavirus pandemic continues to challenge employers worldwide. Companies of all shapes [...]