How the name, image, likeness ruling in college athletics could be a game-changer for marketers

By |2021-09-28T10:39:39-04:00September 15th, 2021|Categories: Public Relations|Tags: , , , , , |

Businesses across the country now have an extensive pool of potential brand ambassadors The recent ruling allowing college athletes [...]

It’s National Preparedness Month: Is your organization prepared to face a crisis?

By |2021-09-13T15:25:55-04:00September 3rd, 2021|Categories: Public Relations|Tags: , , , , |

Did you know only 23% of U.S. organizations had a dedicated crisis response team in place at the start [...]

Gavin senior media relations manager talks diligent communications at Central Penn Business Journal Health Care Summit

By |2021-08-25T16:19:22-04:00August 26th, 2021|Categories: Public Relations|Tags: , , , , |

John Buffone discusses the evolution of messaging in the health care industry If COVID-19 taught organizations anything, it’s the [...]

How to celebrate a major company milestone in a virtual world

By |2021-05-28T08:25:40-04:00June 3rd, 2021|Categories: Public Relations|Tags: , , , |

Navigating the challenges of COVID-19 in event planning Celebrating a major company milestone takes much planning and coordination – [...]