Responsive web design is a must have for businesses.
Audiences consume information and make purchases differently in our digital world: An April 2015 report from the Pew Research Center noted that nearly two-thirds of Americans now own a smartphone, “and for many, these devices are a key entry point to the online world.”
This is true across demographics, but specific groups are “smartphone-dependent,” meaning that the user’s smartphone is his or her primary (or only) means of online access. Younger adults, low-income households and non-whites all fall into this category, many of whom are target audiences for growing businesses.
For businesses focused on lead generation and improving a user’s intent to purchase, a user’s mobile experience can make or break the conversion.