Creative ways nonprofits use marketing tactics to reach target audiences
National Nonprofit Day is right around the corner. On this day, which falls on Aug. 17, we recognize the hard work of nonprofit organizations and their impact on our local communities and around the world.
However, for a nonprofit to reach its target audiences with strategic messaging, visibility is the key element. Behind every success story, there is a brilliant marketing campaign that has been crafted and tailored to achieve specific goals.
Creative marketing tactics that have elevated the game for nonprofits include:
- Community events/activities
- User-friendly websites
- Success stories/blogs
Gavin, a boutique branding and communications agency, has helped a diverse group of nonprofit organizations reach their target audiences through complex marketing and communications strategies.
A few recent examples are:
- Family Health Council of Central Pennsylvania
- Ronald McDonald House of Charity of Central Pennsylvania
- Powder Mill Foundation
Community events/activities
Community events are important for a nonprofit to get its message across to a wide audience in a fun and memorable way. Gavin’s team has helped various organizations stand out including:
- Family Health Council of Central Pennsylvania
Family Health Council of Central Pennsylvania is a nonprofit organization aimed at improving health, preventing disease and promoting wellness. Gavin helped FHCCP launch a community event called “Living a Positive Life” for its campaign initiative “Take Control HIV” on National Testing Day to encourage HIV testing.Activities included drag bingo and an artistic wall mural for a photobooth backdrop. This marketing approach made the organization stand out, drove people in to know their status, and created free advertising by word-of-mouth.
User-friendly website
Having a user-friendly website is key to retaining current audiences and attracting new ones. Gavin’s team has helped a variety of organizations revamp their websites, including:
- Ronald McDonald House Charities® of Central PA
RMHC of Central Pennsylvania is a public charity with the mission to keep families together by providing temporary housing for out-of-town families who have ill children being treated at Penn State Children’s Hospital. With the help of Gavin’s digital team, the organization’s website is now highlighting services and mission, carrying more options to donate, and providing more accessibility to the Spanish-speaking community. This effort helped drive greater audience growth and community support.
Success stories/blogs
When a nonprofit shares personal success stories, it creates a sense of relatability that resonates with people’s emotions. Gavin’s team has assisted many nonprofits to influence their target markets, including:
- Powder Mill Foundation
Powder Mill Foundation is a private foundation in York, PA, aimed to support the financial local growth of nonprofits such as community development, capital improvement, new programs, and expenditures. Gavin’s PR team created blogs to showcase grant recipient stories, background, and how the Powder Mill Foundation is reshaping their organizations. This marketing strategy was important because it emphasized the nonprofit’s mission, outcomes, and reliability.
Get in touch with our branding and communication specialists at Gavin to help your nonprofit organization stand out in the crowd. On this National Nonprofit Day, we celebrate you!
