Ads We Like: LGBTQ-Friendly

Oct 26, 2020 | Digital

In honor of LGBTQ Pride Month, we wanted to take a moment to highlight some of our favorite LGBTQ-inclusive work in advertising in the last few years:

This awesome Lush campaign:

The cosmetics company made our hearts happy earlier this year with the launch of a Valentine’s campaign featuring a gay couple and a lesbian couple enjoying bath bombs among tubs of bubbles.

Lush’s cute idea addressed a holiday that has been more marketed to heteronormative couples, ensuring the LGBTQ community’s voice was a bigger part of the celebration of love.

This isn’t the first time the company’s taken steps to embrace the LGBTQ community. Lush introduced Love Soap in 2015, with 100 percent of profits going to All Out’s Love Fund. Who needs an obnoxious box of chocolates, anyway?

This geek-out moment from Campbell’s Soup Company:

The can of Campbell’s soup has enjoyed many iconic moments and looks in the last 100 years, but perhaps none as sweet as this commercial where two dads riff on Star Wars’ “I am your father!” quote with their son.

The commercial, which aired just prior to the release of Star Wars Episode VII: The Force Awakens, was part of Campbell’s “Made for Real, Real Life.” campaign. Soup noodles were inspired by imagery from the popular Lucasfilm series. The ad weaved together attention of an international fandom, a household staple and parental love, showing that traditions can adapt to the modern family lifestyle.

This gleeful Target wedding registry campaign:

The retailer’s “Be Yourself, Together” images from its 2012 #ThatsLove wedding registry campaign practically burst with excitement.

Depicted are two grooms smiling into each other’s faces. Another ad set features two brides joyfully popping open a bottle of champagne. The campaign did not exclusively market to LGBTQ couples, but the inclusion sent out ripples in the industry.

This debate on what goes into #MyPerfectBowl of Corn Flakes:

Just this January, Kellogg’s made our Pinterest breakfast recipes a little more perfect with suggestions from real-life couple Chris Hall and Mark Hearfield. The United Kingdom duo, who’s been together 22 years, share ways they add zing to their Corn Flakes. Those mixes include “piping hot milk” and honey, or using kale and blueberries.

“It was so much fun to be involved and we love the pictures that were shot for the campaign. At the end of the day, it’s not every day you get to be in a Kellogg’s campaign,” Mark told Advocate.

Furthermore, Kellogg’s has made efforts to be a supporter for equality with other endeavors. In a 2014 advertisement for Frosted Flakes, Tony the Tiger encourages his fans to “Wear Your Stripes With Pride” to share Kellogg’s culture that accepts all sexual orientations, gender identities and gender expression. Additionally, the company “went purple” for Spirit Day, an anti-bullying campaign in support of LGBTQ youth, in October 2016.

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