Who WE ARE
GAVIN™ is an award-winning full-service brand communications agency offering comprehensive strategy, creative, public relations, digital, and media buying services. The agency has a hybrid work culture supported by an HQ office in York, Pennsylvania and a satellite office in Baltimore, Maryland. The agency serves healthcare, education, CPG, retail, manufacturing, government, finance, insurance, and business to business clients across the US. Recognized as a national leader in our industry by PRNews as an Agency Elite Top 100 firm in the country, an Inc. Magazine Inc 5000 company, Best Places to Work in our region, and a Top 50 Fastest Growing Company, GAVIN is on a strategic growth path.
We are committed to attracting and retaining diverse talent, fulfilling our mission of More Voices at Our Table, to grow with our team.
This position offers a supportive hybrid option, requiring that the Sr. Digital Marketing Manager work onsite a minimum of 2 days per week, and attend client locations for key meetings and events as necessary. Our clients are regional and national companies requiring an understanding of local, regional, and national markets inclusive of omni-channel communications strategies leveraging branding, public relations, creative, digital advertising, web services and media buying.
Your Role at Gavin
The Senior Digital Marketing Manager will play a pivotal role in developing and executing comprehensive digital marketing strategies to drive growth, engagement, and conversion for our organization. This individual will lead a team of digital marketing professionals, collaborate with cross-functional teams, and maintain proactive communication with clients to ensure that their objectives and expectations are met. The Senior Digital Marketing Manager will be responsible for delivering exceptional results, fostering strong client relationships, and driving the success of our digital marketing initiatives.
Essential Duties and Responsibilities:
- Digital Strategy Development:
- Develop and oversee the implementation of the company’s digital marketing strategies, encompassing SEO, SEM, email marketing, content marketing, social media, and more.
- Drive continuous improvement by identifying growth opportunities, staying current with industry trends, and optimizing campaigns for maximum ROI.
- Team Leadership:
- Lead and mentor a team of digital marketing specialists, setting clear goals, providing guidance, and fostering a collaborative and innovative work environment.
- Collaborate with internal and external partners to ensure effective execution of marketing initiatives.
- Campaign Management:
- Plan, execute, and optimize multi-channel digital marketing campaigns to meet and exceed performance objectives, including lead generation, customer acquisition, and revenue targets.
- Monitor campaign metrics, analyze data, and derive actionable insights to refine strategies and tactics.
- Content Strategy:
- Develop and execute content marketing strategies, including the creation and distribution of high-quality, engaging content across digital channels.
- Ensure content aligns with SEO best practices and audience interests.
- Paid Media:
- Manage and allocate budgets for paid advertising campaigns, including Google Ads, social media advertising, and display advertising.
- Collaborate with advertising agencies and vendors to maximize ROI on media spend.
- Analytics and Reporting:
- Utilize analytics tools to track KPIs, measure the effectiveness of campaigns, and generate regular reports for stakeholders.
- Translate data into actionable insights and recommendations.
- Additional Items:
- Support internal cross-functional team members on integrated/digital projects, client communications and monthly reporting.
- Assist with content development and creation where appropriate
- Collaborate with various internal teams and participate in meetings to develop project plans; present them to senior-staff as appropriateIdentify project objectives and ensure they are met
- Identify project objectives and ensure they are met
- Closely monitor assigned projects to ensure deadlines and digital budgets remain on track
- Work with digital and creative departments to leverage digital advertising, websites, social media and engaging digital opportunities
- Work with junior staff on gathering necessary reporting data; provide insights on monthly reporting to senior staff including but not limited to successes and setbacks encountered; suggest areas for improvement where appropriate
- Complete required billing of assigned clients
- Attend client meetings as required
- Manages and tracks corporate approvals of digital spends for clients, ensuring budgets and proper files are maintained and logged
- Develop and maintain strong relationships with each assigned client; closely align with internal clients to provide top-notch customer service
- Proactively maintain digital income projections in conjunction with the Director of Digital Services
- Work with senior staff and clients to identify new integrated and digital marketing opportunities at local, regional and national levels
- Contribute to staff meetings and/or training on all social media platforms
- Assist with proposal development, as needed
- Bachelor’s degree in digital marketing, communications or related field required
- Proven experience (5 years) in digital marketing roles, demonstrating a track record of driving business growth through digital channels.
- Demonstrated ability to nurture client relationships
- Demonstrated abilities in content development, editing and proofing
- Must possess the ability to be solution oriented and work under minimal supervision
- Strong leadership skills with experience managing and developing marketing teams.
- In-depth knowledge of digital marketing tactics, including SEO, SEM, social media advertising, email marketing, and content marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEO tools, marketing automation software, Meta’s ad manager).
- Experience with budget management and ROI analysis for digital advertising campaigns.
- Exceptional analytical, strategic thinking, and problem-solving skills.
- Excellent communication and presentation abilities.
- Creative thinker with the ability to innovate and stay updated on industry trends.
- Certifications in relevant areas (e.g., Google Ads, HubSpot, SEO certifications) are a plus.
Gavin offers a competitive benefit package including paid time off, medical benefits, company-paid short-term disability and life insurance, access to a retirement plan with company match, the flexibility to work remotely and yes… even your birthday off!