Position Location: Hybrid/York, PA

Hours: Full-Time |8:00 AM – 5:00 PM, Monday through Friday

Scope The Marketing Director is a strategic, data-driven leader responsible for developing and executing innovative marketing strategies for our clients while driving the growth and visibility of Gavin™ in the marketplace. This role is pivotal in shaping the agency’s success by crafting and implementing strategic marketing plans that elevate our clients’ brands and position Gavin™ as a leader in the industry. The ideal candidate will be a masterful communicator, a critical thinker, and a skilled writer with a strong ability to collaborate across integrated teams. They will possess a deep understanding of data-driven decision-making, digital marketing practices, and multi-platform campaign development. This individual must be adept at analyzing market trends, uncovering actionable insights, and translating those insights into impactful strategies that deliver measurable results. This role requires a creative mindset, a flair for out-of-the-box thinking, and the ability to craft compelling narratives that resonate with diverse audiences across digital and traditional media channels.

Essential Functions

This position exists to perform the essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Demonstrates commitment to the FIRST Values of the organization through adherence to company policies.
2. Develop and execute comprehensive, data-driven marketing strategies and plans for clients, ensuring alignment with their business goals and objectives.
3. Serve as a strategic advisor to clients, leveraging research findings, data insights, and industry expertise to guide decision-making and optimize marketing efforts.
4. Cultivate innovative, forward-thinking ideas and campaigns that align with clients’ current and future sales and growth objectives.
5. Conduct in-depth market research, including competitive analysis, focus groups, SWOT analysis, and other methodologies, to uncover actionable insights that inform client strategies.
6. Analyze market trends, customer behavior, and industry developments to identify opportunities and threats for clients and the agency.
7. Continuously evaluate the performance of marketing campaigns, providing detailed reports, actionable insights, and data-driven recommendations to clients and agency leadership.
8. Lead the development and execution of multi-channel marketing campaigns, including digital, social, print, and traditional media, tailored to client needs.
9. Oversee all marketing activities for client accounts, ensuring campaigns are aligned with client objectives, deliver measurable results, and adapt to market trends.
10. Craft compelling content and campaigns that highlight the agency’s unique value proposition and resonate with target audiences across various platforms.
11. Collaborate with internal teams to ensure cohesive and consistent branding, messaging, and execution across all client and agency initiatives.
12. Coordinate and participate in industry events, conferences, and seminars to promote the agency, network with potential clients, and stay informed on industry advancements.
13. Function as a mentor and leader within the agency, fostering collaboration and growth among team members.

Education:

• A high school diploma/or GED equivalency, required.
• Bachelor’s degree in Marketing, Business, or relevant field.

Skills & Experience:

• At least 3 years of experience in digital marketing, with a proven track record of success in a strategic marketing role.
• Demonstrated expertise in new business development and brand visibility strategies.
• Strong understanding of digital marketing practices, tools, and analytics platforms.
• Exceptional writing, communication, and presentation skills, with the ability to craft compelling narratives and deliver persuasive messaging.
• Ability to think strategically and execute tactically, balancing big-picture vision with attention to detail.
• Proficiency in analytics and the ability to make data-driven decisions that drive measurable results.
• Should have a proven ability to craft innovative, multi-platform marketing campaigns that engage diverse audiences and deliver measurable outcomes.
• Creative mindset with a strong eye for detail and a passion for innovation.
• The ability to stay calm and focused under elevated levels of pressure.
• Proficient in the use of Microsoft Office, Outlook, Teams, Power Point, Excel, Visio, Project, One Note, and Word.

Physical Requirements:

Physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• Communicating with others to exchange information.
• The position will require the ability to speak, convey information clearly and effectively, hear, listen, and interpret information accurately, see, sit, bend, stand, stoop, push, pull, lift, lower, and grasp, as necessary.
• Remaining in a stationary position, sitting for prolonged periods.
• Repeating motions that may include the wrists, hands, and/or fingers.
• Ascending or descending stairs.
• Adjusting or moving objects up to 10 pounds in all directions.
• Assessing the accuracy, neatness, and thoroughness of the work assigned.

To apply, submit your resume to [email protected].

Notice to All Applicants: This posting is not intended to provide an all-inclusive list of duties, rather to provide an overview of essential functions and basic duties. Requirements, skills, and abilities included, have been determined to be the minimal standards required to successfully perform in the position. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Employment with The YGS Group is at-will. The employment process with The YGS Group includes a pre-employment background check and post-offer physical and drug screen. The YGS Group is an Equal Opportunity Employer and Drug-Free Workplace.