Digital Media Marketing Specialist

Full Time | Remote Possible | Salary | York, PA

Who We Are

GavinTM is an award-winning full-service brand communications agency located in Central PA serving clients in healthcare, education, manufacturing (B2B), government, finance, and business services across the US. Named a Best Places to Work, Top 50 Fastest Growing Company and Top 250 Private Company in the region.

We are committed to attracting and retaining diverse talent in every aspect to grow with our team. We encourage growth from within and this position allows for upward mobility and advancement with proven ability and contributions to agency growth and success

Our office is headquartered in York, Pennsylvania with locations in Central Pennsylvania and Baltimore, Maryland with a supportive work-remote culture. This position offers a work-remote option, requiring that the Digital Media Marketing Specialist visit the office and client’s locations for key meetings and events as necessary. Our clients are regional and national companies requiring an understanding of local, regional, and national media, inclusive of omni-channel communications strategies.

Your Role at Gavin

The Digital Media Marketing Specialist is responsible for the successful execution of digital campaigns across multiple online platforms. This role must have the ability to juggle multiple tasks without ever missing a deadline, be enthusiastic and self-motivated to learn new digital platforms, and be devoted to delivering the absolute best outcomes for our clients while having an ambitious mindset to help us do amazing work.

Essential Duties and Responsibilities:

  • Collaborates with teams to create fresh ideas to drive outcomes across digital platforms through paid and organic content
  • Set up, migrate, transfer, and manage ad accounts on social media and digital advertising platforms, including but not limited to Facebook, Google, Ads, Instagram, TikTok, Snapchat, LinkedIn, Twitter, and more
  • Ability to manage complex digital campaign targeting and tracking metrics per best practices in Google Analytics and supporting tracking software, including but not limited to NinjaCat and Sprout Social
  • Coordinate complex, multi-digital platform campaigns, including across emerging social platforms
  • Assists with monthly digital performance reporting on paid and organic campaigns through platforms including but not limited to Google Analytics, NinjaCat and Sprout Social
  • Supports internal teams on defining creative strategies for digital, client communications and monthly reporting on digital campaigns
  • Oversees client budgets for digital ads on various social media and digital advertising platforms ensuring ad spend is on target and does not go over budget
  • Drafts and manages social media and email marketing campaign content
  • Coordinate digital projects and presents status updates to managers
  • Develop digital content, including optimized copy and digital contextual advertisements
  • Directly contributes as well as oversees tasks to meet project deadlines
  • Collaborates with cross-functional team members to define and enforce appropriate standards in user experience, brand expression, and quality assurance
  • Proactively communicates status, issues and opportunities to team

Minimum Qualifications:

  • Minimum two years of digital marketing experience, including generalist web and digital advertising experience
  • Proven ability to execute a wide array of digital media efforts, including ad performance with Google Analytics, email marketing and social media
  • Ability to implement social media campaigns, social listening and influencer tracking
  • Strong understanding of MailChimp and Constant Contact email systems
  • Content development, utilizing keyword optimization strategies
  • Exceptional organizational skills and attention to detail
  • Possess solid working knowledge of SEO strategies
  • Well-versed in web production and web development processes, including site navigation, design and web content management systems
  • Possess the ability to create strong partnerships throughout the organization; promote a team culture of exceptional internal customer service and problem solving
  • Willingness to learn emerging platforms
  • Strong understanding of how to apply and integrate social media platforms
  • Google Analytics and Ad Certified and Facebook Certified preferred, but not required

GavinTM offers a competitive benefit package including paid time off, medical benefits, company-paid short- term disability and life insurance, access to a retirement plan with company match, the flexibility to work remotely and yes… even your birthday off!

Please submit resume, cover letter and salary requirements with your application.

INCOMPLETE submissions/applications will not be considered. NO PHONE CALLS.

EQUAL EMPLOYMENT OPPORTUNITY:

Gavin ™ is an equal opportunity employer and makes   all employment decisions without regard to race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, benefits, compensation, and training. We seek to comply with all applicable federal, state, and local laws related to discrimination.

Gavin™ makes decisions concerning employment based strictly on business needs and an individual’s qualifications and ability to perform the job under consideration, the comparative qualifications and abilities of other applicants or employees, and the individual’s past performance within the organization.

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