Who We Are

GAVIN™ is an award-winning full-service brand communications agency offering comprehensive strategy, creative, public relations, digital, and media buying services. The agency has a work-remote culture supported by an HQ office in York, Pennsylvania, and a satellite office in Baltimore, Maryland. The agency serves healthcare, education, CPG, retail, manufacturing, government, finance, and business-to-business clients across the US. recognized as a national leader in our industry by PRNews as an Agency Elite Top 100 firm in the country, an Inc. Magazine Inc 5000 company, and a Top 50 Fastest Growing Company. GAVIN is on a strategic growth path. 

Position Location: Hybrid/York, PA

Hours: Full-Time |8:00 AM – 5:00 PM, Monday through Friday

Scope: The Media Relations Manager works across the Public Relations department to identify and secure earned national media opportunities for clients in our core industries, supporting social media and content creation to maximize outcomes. This includes strategy development with the intent to elevate a client’s voice and market position.  Candidates should have proven experience surfacing proactive opportunities for clients based on news cycles and the ability to offer counsel alongside the senior team on both proactive and reactive media opportunities. The role requires an experienced, tenacious, and outside-the-box thinker who can pursue earned media opportunities to advance our client’s core objectives. This individual must possess in-depth knowledge of the inner workings of media relations, be an excellent writer and editor, work well under intense deadlines, and think quickly on their feet to support client needs.  In addition, the individual must have a robust knowledge of relevant analytics, social media, and influential media platforms and the ability to support crisis communications response as needed.

Essential Functions

This position exists to perform the essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Expertise in developing media relations campaigns to advance/enhance strategic initiatives.
• Experience coordinating media placements in trade and national outlets; wealth management, banking, investment firms, and insurance industries is a plus.
• Proven and maintained relationships with trade and national media.
• Strategically cultivate and maintain media database records by client assignment.
• Relentless pursuit of media opportunities, including being an avid reader of our core industries’ news and media updates to keep the team apprised of opportunities.
• Responsible for time management per client scope of work, confirm with account managers on how many billable hours are available for media relations.
• Develops media relations content including but not limited to:
• Pitch letters; News releases; Messaging; FAQ’s; Blogs; Op-Eds; Byline articles etc.
• Effectively communicates with team members regarding outreach progress and updates.
• Generates new ideas/new ways to grow media relations services to clients, as appropriate.
• Strong understanding and proven track record of leveraging social media platforms for enhanced outcomes and pitching to amplify client success across all distribution channels.
• Excellent writing and editing skills.
• Ability to strategically navigate messaging and develop speaking points, inclusive of prepping clients for interviews on key points.
• Assist with proposal (new/existing) development, as needed.
• Stay abreast of media market changes, reporter changes, etc.
• Knowledge of media tracking and sourcing systems such as Cision, Muck Rack, Meltwater, or Critical Mention
• Knowledge of news distribution services, such PRNewswire, PRWeb, and ANR/VNR/Virtual Media Tours
• Previous experience in wealth management, banking, investment firms, and insurance industries a plus.

Education:

• A high school diploma/or GED equivalency is required.
• Bachelor’s degree in public relations, journalism, or a relevant field preferred

Skills & Experience:

• Minimum of 5 years of relevant national, regional, and local market media relations experience; National/trade media knowledge in wealth management, banking, investment firms, and insurance industries a plus.
• Senior-level ghostwriting and content creation
• Established local, regional, trade, and national media contacts.
• Prolific at understanding what the media needs and what makes a pitch successful.
• Ability to drive and prioritize multiple assignments.
• Proven track record of delivering earned media coverage and establishing relationships with journalists.
• Must possess the ability to be solution-oriented and work under minimal supervision.
• Proficient in MS Office including Excel, PowerPoint, Word, etc., and demonstrated ability to learn new systems quickly.
• Excellent organizational skills
• Ability to manage high-stress situations; remain calm under pressure.

Physical Requirements:

Physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• Communicate with others to exchange information.
• The position will require the ability to speak, convey information clearly and effectively, hear, listen, and interpret information accurately, see, sit, bend, stand, stoop, push, pull, lift, lower, and grasp, as necessary.
• Remaining in a stationary position, sitting for prolonged periods.
• Repeat motions that may include the wrists, hands, and/or fingers.
• Ascend or descend stairs.
• Adjust or move objects up to 10 pounds in all directions.
• Assess the accuracy, neatness, and thoroughness of the work assigned.

To apply, submit your resume to [email protected].

Notice to All Applicants: This posting is not intended to provide an all-inclusive list of duties, rather to provide an overview of essential functions and basic duties. Requirements, skills, and abilities included, have been determined to be the minimal standards required to successfully perform in the position. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Employment with The YGS Group is at-will. The employment process with The YGS Group includes a pre-employment background check and post-offer physical and drug screen. The YGS Group is an Equal Opportunity Employer and Drug-Free Workplace.