The buzz on brand communications
Beyond the Ban: Digital Advertising and Social Marketing in Post-TikTok America
Over the last five years, TikTok has been an undeniably impactful piece of the social media experience, both in the U.S. and globally. The app – initially associated with popular dance routines and social trends – quickly expanded in usership by the millions, became relevant in media, advertising,...
Healthcare
Education
Finance
B2B
GAVIN™ gears up for PACHC – Join us for media training, marketing insights and free professional headshots!
Fresh off the heels of two successful NACHC presentations, GAVIN is gearing up for our next stop – the 2024 Pennsylvania Association of Community H...
Record-Breaking Success at Harrisburg Pride!
GAVIN™ was honored to represent the Take Control HIV Community at Pride Festival of Central PA in Harrisburg. We collaborated to create engaging ed...
Targeted messaging, consistent voice help employers recruit and retain talent
Now that the worst of the COVID-19 pandemic has passed, many of us are breathing a deep sigh of relief. However, the hard-hit healthcare industry i...
Direct mail pumps up ROI for marketing campaigns
Would you like to know a time-tested way to reach more customers, communicate directly with your ideal target audience and market to prospects in a...
How Integrated Marketing Campaigns Help Higher Education Institutions Tell Their Story
Three marketing strategies your institution needs to implement An integrated marketing campaign combines all aspects of marketing communications to...
Why Schools Need Public Relations and Persona Strategies to Better Tell Their Brand Story
Effective Brand Communications Can Boost Educational Enrollment It’s no secret that public perception and reputation can make or break any organiza...
The Power of GAVIN’s Media Integration: Unifying Earned, Owned, and Paid Publicity
In today’s fast-paced digital landscape, the boundaries between public relations, paid media, and owned content are increasingly blurred. As ...
Navigating the changing media landscape
The business journalism landscape has changed dramatically in the past decade – so it’s more important than ever for financial services firms eyein...
Financial Literacy Month: How PR, creative and digital join forces to maximize brand visibility for financial services clients
April is Financial Literacy Month – a time when communications pros dish out the 411 on all things money management, Wall Street investing and long...
Picking the right spokesperson
It’s on the tip of every media relations manager’s tongue: “Who can we put in front of the camera that won’t blow it up?” Well, we’re here to share...
Does your website need a refresh?
Three websites our team has improved for client success in 2022 Are first impressions crucial? YES, especially in the growing digital world. Your w...
Enhance Your Recruitment Strategy with Digital Marketing
Three ingredients to a successful digital recruitment An effective digital recruitment campaign allows companies to connect, select and hire potent...
PR
Branding
Digital
Websites
How to Increase Brand Visibility and Engage Your Audience With Blogs
Looking to enhance your brand’s online presence, engage with your audience and showcase expertise in your industry? Strategic blogging could be you...
The Power of GAVIN’s Media Integration: Unifying Earned, Owned, and Paid Publicity
In today’s fast-paced digital landscape, the boundaries between public relations, paid media, and owned content are increasingly blurred. As ...
Closing the Investment Gap for a Premier Sports Complex
Our media relations team brought home the gold for Inch & Co. The right message at the right time through the right lens makes all the differen...
Financial Literacy Month: How PR, creative and digital join forces to maximize brand visibility for financial services clients
April is Financial Literacy Month – a time when communications pros dish out the 411 on all things money management, Wall Street investing and long...
Creative brand strategy, media expertise helps sustainable companies earn spotlight
Innovative ideas to protect the environment and increase sustainability are critical – but without a solid marketing and public relations plan to h...
Direct mail pumps up ROI for marketing campaigns
Would you like to know a time-tested way to reach more customers, communicate directly with your ideal target audience and market to prospects in a...
Beyond the Ban: Digital Advertising and Social Marketing in Post-TikTok America
Over the last five years, TikTok has been an undeniably impactful piece of the social media experience, both in the U.S. and globally. The app – in...
The Power of GAVIN’s Media Integration: Unifying Earned, Owned, and Paid Publicity
In today’s fast-paced digital landscape, the boundaries between public relations, paid media, and owned content are increasingly blurred. As ...
GAVIN™ gears up for PACHC – Join us for media training, marketing insights and free professional headshots!
Fresh off the heels of two successful NACHC presentations, GAVIN is gearing up for our next stop – the 2024 Pennsylvania Association of Community H...
Websites and Spider Bytes: GAVIN’s Digital Team Weaves a Web of Endless Visibility for Clients and Their Internet Sites
Basic Web Updates for Increased Visibility Understanding the intricacies of SEO can feel like mapping an uncharted ocean. Complex algorithms,...
Does your website need a refresh?
Three websites our team has improved for client success in 2022 Are first impressions crucial? YES, especially in the growing digital world. Your w...
How to Maximize Your Online Brand Exposure
Five essential SEO tips to boost your brand’s website traffic Creating a user-friendly and breathtaking website can help your organization increase...