Google Ad Extensions You Need to Implement to Elevate Your Search Strategy

Jan 29, 2021 | Digital, Web Services

With over 3.5 billion searches per day, Google Search is a force to be reckoned with for marketing strategy.

With Google Search’s large presence in the ever-evolving marketing world, how do you stand out against your competitors? Take your organization’s search ads a step above the others by using Google ads extensions that specifically relate to your business and objectives. Extensions create another clickable option for users to interact with your ad. We’ll explore how Google Ads can help leverage your marketing strategy.

Callout Extensions

One of the most basic extensions within Google Ads are callout extensions. Google Ads prompts you to add these extensions. While extensions do not drive users anywhere specifically, they will drive more awareness of additional offerings relating to the ad you are currently running.

Call Extensions

Looking for other ways for your marketing team to communicate with your target audience? Google Ads has call extensions that will allow your audience to communicate directly with your team by clicking on the ad. Call extensions display your business phone number on a desktop but also provide a prompt to call if clicked on a mobile device.

If you want to add another layer of insights to increase your sales opportunities, your marketing team can turn on conversion reporting for call extensions. This reporting will analyze how many people clicked and actually spent time on the phone with someone from your business as a result of your ad. Your team can customize the conversion and edit the amount of time on the phone it takes to count as a conversion.

Location Extensions

If your company has a Google My Business account, you team can also use location extensions to drive traffic to your business. Location extensions allow you to connect your Google My Business locations to your ads so your business location is a clickable option when seeing your ad. This will drive users to your business listing to see locations and directions on how to get to you.

Sitelink Extensions

Sitelink extensions are perfect for driving users with different interests to specific areas of your website. These extensions let your team create subheads below your ads that can be directed to a more granular aspect of something your company is advertising. This can also be used to share other aspects of your business that someone viewing the ad may be interested in.

Structured Snippets

If you want to market multiple facets of your business but don’t want to direct users to a part of your site, your team should consider using structured snippets. These snippets can be used to show a larger variety of offerings as compared to callout extensions, but there are limitations on header categories. You need to select a category in order to input values specific to your business. For a full list of available headers, Google Ads has a help center.

Promotion Extension

Is your company advertising a great sale or promotion? Google Ads also has promotion extensions that provide another clickable link to drive a direct promotion that is related to your ad. These promotions will appear below your ad highlighting the offer you choose to advertise. Promotion extensions are a great starting strategy for your marketing team around national holidays or big e-commerce occasions such as Black Friday and Cyber Monday.

There’s plenty more extensions that Google Ads offers to spice up your search ads and stand out from your competitors. Google has plenty of resources for further research into what Google Ads extensions work best for your objective and what other options there are.

Need some assistance in creating PPC advertising campaigns that drive the user you want to your site? We’ve got you covered.