Empowering Community Health Centers with Strategic Marketing
GAVIN’s team of expert communications and marketing professionals, specializing in population health for Community Health Centers/FQHCS, has been selected for three sessions at the Pennsylvania Association of Community Health Centers (PACHC) 2023 Annual Conference and Clinical Summit in October, speaking to the more than 800 executives, community health workers and medical professionals in attendance.
GAVIN executives will take the lead in discussions concerning marketing trends and innovative techniques for leaders within Community Health Centers. GAVIN’s expertise in healthcare marketing, specifically for Federally Qualified Health Centers (FQHCs), has helped advance how Community Health Centers across the country advance the wellbeing of urban and rural communities. GAVIN’s health and human services team will showcase their extensive experience engaging patients through strategic campaigns, including strategies designed to ensure the unique voices and experiences of underserved populations are reflected in communication approaches.
The agency’s distinguished speakers include Executive Vice President Serena Spiezio, Senior Vice President of Strategy Mandy Arnold, Director of Digital Sean Mulcahy, Senior Marketing Project Manager Elise Patin and Matt Roy, Director of Development at the YGS Group, GAVIN’s parent company.
“We are honored to participate in the PACHC Annual Conference and Summit again this year, where we aim to provide valuable insights into the impact of innovative patient engagement strategies specific to the unique needs of community health centers,” states Mandy Arnold, Senior Vice President, Strategy at GAVIN. “We eagerly anticipate sharing the stage with leaders in community healthcare to discuss how to navigate successful patient engagement, workforce recruitment and advocacy even as the needs of the communities served continue to evolve.”
During the event, Spiezio, Mulcahy and Roy will share their industry expertise on the utilization of artificial intelligence tools in healthcare marketing, addressing potential pitfalls and highlighting the efficiency and budget-saving potential of these tools and platforms. Arnold will provide expert analysis on the use of innovative marketing strategies that successfully engage or reengage patients, while Patin will explain how marketing can be instrumental in driving patient recruitment and community influence.
“GAVIN has established itself as a powerhouse in healthcare marketing and a staunch advocate for the community health center model,” said Serena L. Spiezio, GAVIN executive vice president. “We are very excited to support additional community health centers to achieve their goals and improve health outcomes across the country for our clients.”
The summit is scheduled to take place October 10-12 at the Lancaster Marriott & Convention Center. Registration is open for PACHC’s 2023 Annual Conference & Clinical Summit, “Come Home to Health,” with options for both in-person and virtual attendance.
GAVIN will host booth #74 at the conference’s trade show to showcase some of the marketing tools and strategies that have proven successful with patient engagement, population health and workforce recruitment, especially in urban and rural communities.
Visit us at the show or contact us about your healthcare marketing needs.
