Jay Scott, Senior Account Director within the GAVIN public relations team, was recently featured as a prominent PR expert by Qwoted, a media platform that showcases compelling storytellers and analyzes their efficiency and professionalism during engagements with press.
Scott was named in Qwoted’s quarterly Top 100 list for demonstrating top-notch service and key PR capabilities. Qwoted’s Top 100 candidate criteria includes:
- Response speed to Reporters
- Number of positive interactions/conversations between PRs and Reporters
- Reporter Ranking
- Hit rate of pitches to positive replies from media
Over the past several months, Scott has utilized Qwoted to help secure top-tier stories in Forbes, Yahoo! Finance, CBS News, and U.S. News, as well as trade media coverage in Society for Human Resource Management, GOBankingRates, Schwab Network, and Money Life with Chuck Jaffe.
As an agency, GAVIN interacts with dozens of journalists through the platform and has created more than 15 expert profiles on Qwoted to promote spokespeople, thought leaders, and our vast network of media-trained clients.
“Jay has once again shown how media relations is truly about consistency, transparency, and the ability to break through an avalanche of noise to tell important stories that peak media interest,” said GAVIN Executive Vice President Serena L. Spiezio, “From crafting unique angles to prolonging coverage for clients, Jay continues to elevate the PR team and GAVIN’s niche in the media sector.
Scott celebrated his Qwoted spotlight, saying, “It’s an honor to be ranked among the experts across dozens of industries who are using communications as a tool for good causes, to change lives and to strengthen client relations. I look forward to building our GAVIN PR portfolio and highlighting even more of the impressive work our clients are doing in 2024.”
A former journalist, Scott joined GAVIN in 2019 and currently oversees financial PR workstreams while leading a team of communication professionals. He has secured national, trade and local/regional press coverage for dozens of clients in non-profit, corporate, and start-up organizations. For nearly 15 years of his journalism career, he reported on topics including construction, finance, and state government in Pennsylvania.
Qwoted CEO Dan Simon noted that the Top 100 list “celebrates the best of the best in communications, based on real data inside our network.” (Check out the official 2023 Q4 Qwoted list here.) In January 2022, the organization launched their Top 100 list and has since featured hundreds of media experts from in-house and agency positions across the U.S and the world.
For your public relations and marketing needs, please contact GAVIN at [email protected]