GAVIN™ Brings Home Summit Marketing Effectiveness Award for Successful Digital Campaign

Jun 26, 2023 | Awards, Digital

Marketing efforts for local community recognized internationally

YORK, PA (June 26, 2023)GAVIN, a boutique brand communications agency serving clients in health and human services, financial services, education, manufacturing and B2B marketing, is pleased to announce it was a recent recipient of an international award by one of the oldest and most prestigious industry organizations: The Summit International Awards.

GAVIN received the Summit Marketing Effectiveness Award for executing a successful campaign for Family Health Council of Central Pennsylvania. The Supplemental Nutrition Assistance Program (SNAP) was designed to amplify efforts to address food insecurity and encourage enrollment among three underrepresented groups – college students, immigrants, and grandparents.

The two-month campaign successfully connected targeted groups to valuable resources. The outcomes resulted in 136 forms completed, increased phone calls requesting information, and nearly 700,000 impressions.  These results demonstrate the essence of marketing communications: to influence knowledge, attitudes, and beliefs.

GAVIN’s unique range of communication services provides the key to client success. The agency’s digital services team used digital and social media campaigns with traditional advertising, bilingual advertising, and persona targeting to engage audiences and increase enrollment in SNAP benefits.

“It is always an honor to see the team’s exceptional work recognized by such a prestigious organization,” says Mandy Arnold, Senior Vice President, Strategy of GAVIN. “Receiving an award of this magnitude reinforces our expertise in the industry and our commitment to driving creative solutions for client success.”