Breaking Sound Barriers
Public Relations That Amplifies Brands

Focus Financial Partners, a New York-based international wealth investment group, has 70 independent partner locations across the United States and beyond.

All of the company’s associated RIA firms seek to build national and regional market awareness among precise influential audiences with decision-making authority over investment advisory and wealth management services.

Focus Financial Partners
Focus Financial Partners
In 2020, Focus contracted with Gavin to develop a public relations pilot program for five of its partner firms across the country to increase their publicity efforts around firm leaders and news events, while also leveraging opportunistic media coverage to enhance their marketing efforts. Among the primary goals of the public relations strategy was to elevate brand awareness through firm news releases, active pitching and social media content around key subject matter experts, which would help build a cadence of positive media coverage around each of the firms in their respective markets.
Focus Financial Partners
Focus Financial Partners

The pilot program’s long-term purpose was to get Focus partner firms to be more proactive in their publicity efforts and show that an active public relations strategy that attracts local, regional, trade and national media can improve online visibility and increase the bottom line.

Focus also wanted earned media for its partners to help amplify communications efforts to better reach target audiences – prospective clients, staff recruits and potential business partners – and drive organizational growth.

Focus Financial Partners
Focus Financial Partners

Building Blocks for Sustained Expansion

As some of the larger independent investment advisory and wealth management firms in their respective markets, each of the Focus partners enlisted Gavin’s public relations services to heighten public awareness to their financial services, community efforts and strategic growth initiatives.
Focus Financial Partners
Each saw public relations as an opportunity to cast a larger spotlight on key individuals and firm news events in the local, regional and national media outlets to motivate action by prospective clients. By leveraging prominent hires, human interest stories, firm accolades and subject matter experts capable of speaking on a variety of financial topics and national news events, Gavin quickly earned media placements in a wide variety of publications and elevated brand awareness for each of the partner firms.
Social media support and strategic advising on website enhancements by Gavin drove increased digital marketing efforts at each of the five firms and laid the groundwork for proactive investments in strategic public relations and digital service campaigns in 2021.
Focus Financial Partners

Layers of Local, Regional, and National Coverage Success

Focus Financial Partners

Our team penetrated cluttered news cycles to elevate the public profile of key leaders within the five partner firms in the Focus pilot. These firms are located in California, Georgia, Louisiana, Massachusetts and New York.

We were able to showcase their financial expertise in specific industries, create opportunities for partners to speak on industry and national financial trends, and drive media awareness of their strategic growth initiatives across regional markets to support continued expansion efforts.

The various layers of media attention for each of the firms, complemented by quarterly news releases distributed on news wire services to facilitate greater online search visibility, exceeded the goals of the client’s pilot program. As a result, additional Focus partners in other parts of the country are investing in various levels of public relations services with Gavin.
Focus Financial Partners

151

Total Placements

516,888,684

Total Impressions online and print audience

$6,610,584

Total online and print publicity value

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