Breaking Stereotypes & Taking Names

Over the years, WIC became the “formula place” for low-income mothers and children, yet the grant funded program offers such more. We worked with Family Health Council of Central Pennsylvania to showcase services such as breastfeeding support, health screenings, nutrition information and referrals.


increase in organic searches
over a three-month period


media impressions across online,
social and print platforms

"Gavin is great to work with; we presented them with goals that needed to be met under a tight time constraint and they were able to deliver an awesome campaign. We like the campaign so much that we continue to use the same theme in other areas of our work!"

Melissa Bishop – Director of WIC Implementation and Development,
Family Health Council of Central Pennsylvania

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