Precise Targeting for Key Campaigns
Harrisburg Regional Chamber & CREDC
Our agency has been a go-to for the Harrisburg Regional Chamber for its regional talent recruitment campaigns, bid for Amazon’s HQ2 bid and ongoing digital efforts.
When the Chamber needed to fill the pipeline of talent in the Harrisburg region, with millennials being the primary target. After negative national press coverage of the area, we needed to change the conversation about what it’s like to call the Harrisburg region home.
The campaign was created to be a one-stop digital resource, complete with videos and information about the quality of life in the Harrisburg area, including resources for relocation, job opportunities and key stats to support affirming the market’s ability to meet the needs of audiences.
Our team managed all digital and public relations efforts, including behavior advertising, content creation and media outreach at the national and local levels.
What We did:
- Website build
- Blog Content
- PPC
- SEM
- SEO
- Display Advertising
- HR Tool Kits
- Marketing collateral
- Graphic Design
- Public Relations
Testimonial:
“Their creativity, innovation, leadership and hands-on customer service has been invaluable to our staff. The website as well as the overall digital and social media marketing campaign has been extremely effective in getting the message out regarding the initiative. We knew from the very beginning that they ‘got it’... they heard us loud and clear regarding our vision and they executed well! Thank you!”
Linda A. Goldstein
– Retired VP & COO,
Harrisburg Regional Chamber & CREDC
Outcomes of the 6 Month Campaign
7,000,000
Impressions Across Social Media
15,000
Unique Sessions
25
Public Relations Hits