Precise Targeting for Key Campaigns
Harrisburg Regional Chamber & CREDC
When the Chamber needed to fill the pipeline of talent in the Harrisburg region, with millennials being the primary target. After negative national press coverage of the area, we needed to change the conversation about what it’s like to call the Harrisburg region home.
The campaign was created to be a one-stop digital resource, complete with videos and information about the quality of life in the Harrisburg area, including resources for relocation, job opportunities and key stats to support affirming the market’s ability to meet the needs of audiences.
Our team managed all digital and public relations efforts, including behavior advertising, content creation and media outreach at the national and local levels.
Outcomes of the 6 Month Campaign