When Spartan Oil wanted to increase sales both online and within a geographic hub, we generated traditional media and new media interest. Gavin implemented two parallel outreach efforts that complimented each other to build sustainable momentum through public relations for the Virginia based company — one focused on online sales and brand awareness, the other focused on regional publicity.

We leveraged upcoming trade shows and holiday demand as opportunities to generate market exposure, boost online sales and brand awareness. In preparation for trade shows, we developed Spartan Oil’s social media strategy, which included tagging key influencers and implementing hashtags. As the holidays approached, we pitched Spartan Oil products to be featured in local and national holiday gift guides, leading to a Spartan Oil a feature in the Washington Post.

Spartan Oil supplied more product to match the rise in consumer demand but soon after, sold out. During that time frame, Spartan Oil broke into geographic territories from California to Maine, Alaska to Texas.

What We Did


3 times

more holiday traffic than prior holiday periods

5 times

more monthly average web traffic during publicity period


geographic territories reached

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