The Story
Martin’s® Famous Potato Rolls needed to stay true to their mom-and-pop style persona, while engaging audiences in a fresh way. Using research, creative, and co-marketing opportunities, Gavin assisted in developing a complete market strategy to maximize sales opportunities. Our team worked with Martin’s Famous Potato Rolls to hone their brand message while building brand enthusiasm among their loyal base, leveraging influencers and introducing their brand to new customer segments.
What We Did
Results
PINPOINTED
key brand
language
to affirm consistent brand message
DEVELOPED
audience
profiles
and identified market opportunities
IDENTIFIED
brand
messages
to align with market need and
shifts in consumer behavior
DEVELOPED
engaging
one-of-a-kind
bakery-experience trade show
ENGAGED
new
audiences
with value points specific to
consumer interests and behavior
DEVELOPED
#MartinsFamous
campaign
with KPI tracking
“Finding a marketing partner who understands our business model and the dynamics within our distribution channel was important as we worked on a sales and marketing plan designed for smart growth. Gavin brings senior level of hands‐on communications and marketing strategy—for both internal and external communications—that makes them an asset within the C-suite.
The Gavin team helps us to evaluate real‐time opportunities while building an implementation plan that deals with the realities of a retail environment. Their experience working with other manufacturers and retail brands in the consumer goods segment has brought a broader perspective to trends, strategy and managing campaigns for optimal outcomes throughout the channel.
Our industry is continuously evolving to meet changing consumer demands and increased competition—Gavin brings the highest level of agility, savvy and critical thinking that has made them an asset on our team. “
Scott Heinzleman VP Finance & Administration Martin’s Famous Pastry Shoppe, Inc. (Potato Rolls)