Faced with a changing market where competition was increasing, KT Tape needed a website that was as high performing as its well-known sports tapes. Knowing that KT Tape’s customer thrived on product education and a desire to be their physical best, Gavin worked with KT Tape to dig into online behavior to craft a digital strategy that would educate, engage and motive action and conversions.

Gavin designed and developed a robust ecommerce site for the brand, complete with fully optimized content, how-to videos, bold creative assets and robust customer management tools to motivate brand loyalty and drive direct-to-consumer sales opportunities.