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The Breach Wasn’t Yours—But the Fallout Is

The Breach Wasn’t Yours—But the Fallout Is

by Amanda Peterson Martin | Crisis Management, Finance, Health And Human Services, Healthcare, Public Relations

WHY ORGANIZATIONS IN HIGHLY REGULATED, TRUST-DEPENDENT INDUSTRIES MUST LEAD COMMUNICATIONS, EVEN WHEN THE INCIDENT STARTS WITH A VENDOR When a third-party vendor is compromised, your customers don’t care who owns the servers. They care that their data is exposed,...
Leveraging Podcasts to Elevate Financial Firm Leadership and Expand Brand Reach

Leveraging Podcasts to Elevate Financial Firm Leadership and Expand Brand Reach

by Nicole Chynoweth | Branding, Finance, Public Relations

Podcasts have become one of today’s most influential platforms for reaching and engaging audiences — and the finance sector is no exception. With millions of Americans tuning in monthly to shows covering business, finance and leadership topics, podcast interviews...
Website Redesign Tips: How to Build an Engaging, Story-Driven Site

Website Redesign Tips: How to Build an Engaging, Story-Driven Site

by Katie Mauldin | Branding, Digital, Public Relations, Web Services

Your brand might offer incredible products, services, and a dedicated team — but in today’s world, your website is often the first real impression people have of you. If it isn’t visually appealing, easy to use, and doesn’t tell your story, you risk losing audiences...
How AI Is Reshaping Journalism—and What It Means for Brand Storytelling

How AI Is Reshaping Journalism—and What It Means for Brand Storytelling

by Nicole Chynoweth | News, Public Relations

AI is transforming the way many industries function – streamlining processes, uncovering new ways to utilize data and enhancing user experiences.   In journalism, AI tools are shaping the newsgathering process, with Muck Rack’s 2025 State of Journalism...

GAVIN’s AI Philosophy: Harnessing Technology Without Losing Human Strategy

by gavinadmin | Agency Updates, Branding, Digital, Public Relations, Web Services

Our Position on Leveraging Large Language Models (LLMs) and our Commitment to Innovation. At GAVIN, we believe innovation should strengthen human connection, not replace it. We recognize the power of AI, particularly large language models (LLMs), to enhance efficiency...
Beyond Media Clips: How Strategic Storytelling Strengthens Reputation and Drives Growth

Beyond Media Clips: How Strategic Storytelling Strengthens Reputation and Drives Growth

by Jennifer Kendall | Education, Finance, Health And Human Services, Healthcare, Public Relations, Wins

Placing 70 earned media stories in a month is worth celebrating (and we did), but the volume alone doesn’t define value. The real measure is whether those stories build reputation, expand awareness, attract talent, and engage donors. Without connection, clips are...
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