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From Employees to Ambassadors: How to Prepare Spokespeople Who Elevate Your Brand 

From Employees to Ambassadors: How to Prepare Spokespeople Who Elevate Your Brand 

by Jennifer Kendall | Branding, Public Relations

By Jennifer Kendall, Senior Public Relations Advisor Your employees are your most credible brand ambassadors. When prepared strategically, internal spokespeople bring authenticity and relatability that no outside influencer can match. With the right guidance,...
Funding at Risk? How Communications Signal Stability to Donors and Partners

Funding at Risk? How Communications Signal Stability to Donors and Partners

by Amanda Peterson Martin | Health And Human Services, Healthcare, Public Relations

Community health center leaders do not need reminders that funding pressure is real. You are already tracking grant shifts, reimbursement uncertainty, and policy signals that point to tighter years ahead. What is easier to underestimate is how closely donors, funders,...
When Your Staff Are the Message: Preparing CHCs for Community Outreach

When Your Staff Are the Message: Preparing CHCs for Community Outreach

by Amanda Peterson Martin | Health And Human Services, Healthcare, Public Relations

Community health center staff do not need reminders about the mission. They live it every day. Community health workers, clinicians, outreach teams, and volunteers are often the most trusted connection families have to care. What is less often addressed is whether...
The Breach Wasn’t Yours—But the Fallout Is

The Breach Wasn’t Yours—But the Fallout Is

by Amanda Peterson Martin | Crisis Management, Finance, Health And Human Services, Healthcare, Public Relations

WHY ORGANIZATIONS IN HIGHLY REGULATED, TRUST-DEPENDENT INDUSTRIES MUST LEAD COMMUNICATIONS, EVEN WHEN THE INCIDENT STARTS WITH A VENDOR When a third-party vendor is compromised, your customers don’t care who owns the servers. They care that their data is exposed,...
Leveraging Podcasts to Elevate Financial Firm Leadership and Expand Brand Reach

Leveraging Podcasts to Elevate Financial Firm Leadership and Expand Brand Reach

by Nicole Chynoweth | Branding, Finance, Public Relations

Podcasts have become one of today’s most influential platforms for reaching and engaging audiences — and the finance sector is no exception. With millions of Americans tuning in monthly to shows covering business, finance and leadership topics, podcast interviews...
Website Redesign Tips: How to Build an Engaging, Story-Driven Site

Website Redesign Tips: How to Build an Engaging, Story-Driven Site

by Katie Mauldin | Branding, Digital, Public Relations, Web Services

Your brand might offer incredible products, services, and a dedicated team — but in today’s world, your website is often the first real impression people have of you. If it isn’t visually appealing, easy to use, and doesn’t tell your story, you risk losing audiences...
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