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“Refresh” Is a Nicer Word for “Outdated.” Here’s What I’d Rather Call It.

“Refresh” Is a Nicer Word for “Outdated.” Here’s What I’d Rather Call It.

by Serena L. Spiezio | Branding, Health And Human Services

I hear it in almost every first meeting: “We’re not looking for a full rebrand, just a refresh.” I get why people reach for that word. It feels lighter. Safer. Less disruptive to a board, a staff, a community of loyal supporters who’ve had your logo on...
Digital Accessibility is a Healthcare Access Issue 

Digital Accessibility is a Healthcare Access Issue 

by Amanda Peterson Martin | Branding, Digital, Health And Human Services, Healthcare, Web Services

The Stories Behind the Care: How Provider Voices Build Organizational Trust

The Stories Behind the Care: How Provider Voices Build Organizational Trust

by Nicole Chynoweth | Branding, Health And Human Services, Public Relations

Every Community Health Center makes the same claims: we expand access, we’re mission-driven, we deliver high-quality, culturally responsive care. The question your patients, recruits and funders are quietly asking is simpler – what’s the proof? In 2026,...
Why Stakeholders Experience Different Versions of Your Organization and How to Align Them

Why Stakeholders Experience Different Versions of Your Organization and How to Align Them

by Nicole Chynoweth | Branding, Health And Human Services, Public Relations, Web Services

A patient finds you in a late-night search. A job candidate reads a review. A funder hears a board member’s comment. A policymaker skims one data point. Each walks away with a version of your organization, and none saw the whole picture. For CHC and health systems...
Your Health Center Is Doing the Work. Here’s How to Tell the Story.

Your Health Center Is Doing the Work. Here’s How to Tell the Story.

by Nicole Chynoweth | Branding, Health And Human Services, Public Relations

Community Health Centers are doing meaningful work every day: expanding access, integrating behavioral health, recruiting providers, building partnerships and improving outcomes. The challenge is not a lack of stories. It is knowing which proof points matter most, how...
GAVIN’s Amanda Peterson Martin Recognized Nationally and Regionally for Communications Leadership

GAVIN’s Amanda Peterson Martin Recognized Nationally and Regionally for Communications Leadership

by Nicole Chynoweth | Agency Updates, Awards, Health And Human Services, Public Relations

GAVIN is proud to share that Amanda Peterson Martin, vice president of integrated communications and client success, has earned two honors recognizing her leadership in public relations, integrated communications and agency growth.  Peterson...
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Recent Posts

  • “Refresh” Is a Nicer Word for “Outdated.” Here’s What I’d Rather Call It.
  • Why We Rebuilt Our Website Around One Idea: Working as One
  • WSJ + CNN Coverage Won’t Sell Itself. Here’s How LinkedIn Does.
  • Digital Accessibility is a Healthcare Access Issue 
  • The Stories Behind the Care: How Provider Voices Build Organizational Trust

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