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Why Influencer Marketing Works—and How to Do It Right

Why Influencer Marketing Works—and How to Do It Right

by Katie Mauldin | Branding, Digital, Health And Human Services, Public Relations

BY KATIE MAULDIN At GAVIN, we approach influencer marketing as a component of a broader communication strategy rather than a standalone tactic. The most successful partnerships happen when creators are aligned with core messaging, audience insights and campaign goals...
GAVIN Receives Keystone Award for Statewide Storytelling with Children’s Home of York

GAVIN Receives Keystone Award for Statewide Storytelling with Children’s Home of York

by Nicole Chynoweth | Awards, Health And Human Services, Public Relations

We are proud to share that GAVIN has received a Keystone Award from PRSA Central PA for our work with Children’s Home of York (CHOY). This recognition reflects the heart of what we do as an agency: helping mission-driven organizations translate complex, deeply...
Funding at Risk? How Communications Signal Stability to Donors and Partners

Funding at Risk? How Communications Signal Stability to Donors and Partners

by Amanda Peterson Martin | Health And Human Services, Healthcare, Public Relations

Community health center leaders do not need reminders that funding pressure is real. You are already tracking grant shifts, reimbursement uncertainty, and policy signals that point to tighter years ahead. What is easier to underestimate is how closely donors, funders,...
When Your Staff Are the Message: Preparing CHCs for Community Outreach

When Your Staff Are the Message: Preparing CHCs for Community Outreach

by Amanda Peterson Martin | Health And Human Services, Healthcare, Public Relations

Community health center staff do not need reminders about the mission. They live it every day. Community health workers, clinicians, outreach teams, and volunteers are often the most trusted connection families have to care. What is less often addressed is whether...
The Breach Wasn’t Yours—But the Fallout Is

The Breach Wasn’t Yours—But the Fallout Is

by Amanda Peterson Martin | Crisis Management, Finance, Health And Human Services, Healthcare, Public Relations

WHY ORGANIZATIONS IN HIGHLY REGULATED, TRUST-DEPENDENT INDUSTRIES MUST LEAD COMMUNICATIONS, EVEN WHEN THE INCIDENT STARTS WITH A VENDOR When a third-party vendor is compromised, your customers don’t care who owns the servers. They care that their data is exposed,...
Beyond Media Clips: How Strategic Storytelling Strengthens Reputation and Drives Growth

Beyond Media Clips: How Strategic Storytelling Strengthens Reputation and Drives Growth

by Jennifer Kendall | Education, Finance, Health And Human Services, Healthcare, Public Relations, Wins

Placing 70 earned media stories in a month is worth celebrating (and we did), but the volume alone doesn’t define value. The real measure is whether those stories build reputation, expand awareness, attract talent, and engage donors. Without connection, clips are...
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Recent Posts

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  • GAVIN Fi Webinar Will Explore Why Financial Brands Need an Integrated Marketing Strategy
  • PR Reporting Isn’t a Recap, It’s a Road Map
  • How Smart Manufacturers Are Reducing Turnover and Rebuilding Their Workforce
  • GAVIN Receives Keystone Award for Statewide Storytelling with Children’s Home of York

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