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Building a Financial Brand That Connects on Every Channel

Building a Financial Brand That Connects on Every Channel

by Marcos Ortega | Branding, Digital, Finance, Public Relations

In an era where consumers expect seamless experiences, financial brands often struggle to deliver consistent messaging across every channel. In many financial organizations, marketing efforts are split across teams, platforms and priorities. Add in strict compliance...
The Power of GAVIN’s Media Integration: Unifying Earned, Owned, and Paid Publicity

The Power of GAVIN’s Media Integration: Unifying Earned, Owned, and Paid Publicity

by gavinadmin | Digital, Finance, Public Relations

In today’s fast-paced digital landscape, the boundaries between public relations, paid media, and owned content are increasingly blurred. As a public relations agency that also specializes in advertising, social media management, and creative services, we at...
Navigating the changing media landscape

Navigating the changing media landscape

by Marcos Ortega | Finance, Public Relations

Graph published in a New York Times Opinion article about the decline in the number of local news outlets (newspapers, local digital sites, public radio newsrooms, or ethnic publications) in the United States. The business journalism landscape has changed dramatically...
Financial Literacy Month: How PR, creative and digital join forces to maximize brand visibility for financial services clients

Financial Literacy Month: How PR, creative and digital join forces to maximize brand visibility for financial services clients

by gavinadmin | Branding, Finance, Public Relations

April is Financial Literacy Month – a time when communications pros dish out the 411 on all things money management, Wall Street investing and long-term financial planning. At GAVIN, we support a national roster of wealth management and financial planning firms across...
Direct mail pumps up ROI for marketing campaigns

Direct mail pumps up ROI for marketing campaigns

by gavinadmin | Branding, Education, Finance, Healthcare

Would you like to know a time-tested way to reach more customers, communicate directly with your ideal target audience and market to prospects in a vacuum? GAVIN developed a direct mail marketing campaign for Community First Fund Credit Union. Marketing departments...
The power of media relations in the financial services industry

The power of media relations in the financial services industry

by gavinadmin | Finance, Public Relations

Media relations is essential for public relations A public relations plan often utilizes an omni-channel approach supported by comprehensive strategies that, when executed effectively, help you achieve and exceed your goals by building trust and credibility. The...
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