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The Breach Wasn’t Yours—But the Fallout Is

The Breach Wasn’t Yours—But the Fallout Is

by gavinadmin | Crisis Management, Finance, Health And Human Services, Healthcare, Public Relations

WHY ORGANIZATIONS IN HIGHLY REGULATED, TRUST-DEPENDENT INDUSTRIES MUST LEAD COMMUNICATIONS, EVEN WHEN THE INCIDENT STARTS WITH A VENDOR When a third-party vendor is compromised, your customers don’t care who owns the servers. They care that their data is exposed,...
Leveraging Podcasts to Elevate Financial Firm Leadership and Expand Brand Reach

Leveraging Podcasts to Elevate Financial Firm Leadership and Expand Brand Reach

by gavinadmin | Branding, Finance, Public Relations

Podcasts have become one of today’s most influential platforms for reaching and engaging audiences — and the finance sector is no exception. With millions of Americans tuning in monthly to shows covering business, finance and leadership topics, podcast interviews...
Beyond Media Clips: How Strategic Storytelling Strengthens Reputation and Drives Growth

Beyond Media Clips: How Strategic Storytelling Strengthens Reputation and Drives Growth

by Jennifer Kendall | Education, Finance, Health And Human Services, Healthcare, Public Relations, Wins

Placing 70 earned media stories in a month is worth celebrating (and we did), but the volume alone doesn’t define value. The real measure is whether those stories build reputation, expand awareness, attract talent, and engage donors. Without connection, clips are...
Building a Brand Identity Beyond Business  

Building a Brand Identity Beyond Business  

by gavinadmin | Finance, Public Relations

Sound View team members volunteered at the Kiwanis Club of Skidaway Island’s annual Pancake Breakfast, which benefits at-risk children of Savannah.   Crafting a public relations plan is about more than communicating a brand’s product and service...
Building a Financial Brand That Connects on Every Channel

Building a Financial Brand That Connects on Every Channel

by Marcos Ortega | Branding, Digital, Finance, Public Relations

In an era where consumers expect seamless experiences, financial brands often struggle to deliver consistent messaging across every channel. In many financial organizations, marketing efforts are split across teams, platforms and priorities. Add in strict compliance...
The Power of GAVIN’s Media Integration: Unifying Earned, Owned, and Paid Publicity

The Power of GAVIN’s Media Integration: Unifying Earned, Owned, and Paid Publicity

by gavinadmin | Digital, Finance, Public Relations

In today’s fast-paced digital landscape, the boundaries between public relations, paid media, and owned content are increasingly blurred. As a public relations agency that also specializes in advertising, social media management, and creative services, we at...
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