by Jennifer Kendall | Education, Finance, Health And Human Services, Healthcare, Public Relations, Wins
Placing 70 earned media stories in a month is worth celebrating (and we did), but the volume alone doesn’t define value. The real measure is whether those stories build reputation, expand awareness, attract talent, and engage donors. Without connection, clips are...
by gavinadmin | Branding, Education, Finance, Healthcare
Would you like to know a time-tested way to reach more customers, communicate directly with your ideal target audience and market to prospects in a vacuum? GAVIN developed a direct mail marketing campaign for Community First Fund Credit Union. Marketing departments...
by Andrew Smith | Digital, Education
Three marketing strategies your institution needs to implement An integrated marketing campaign combines all aspects of marketing communications to sell and communicate with targeted audiences through online platforms and advertising mediums – such as email, social...
by Andrew Smith | Education, Public Relations
Effective Brand Communications Can Boost Educational Enrollment It’s no secret that public perception and reputation can make or break any organization or brand. This makes a strong public relations strategy pivotal for any organization looking to elevate themselves...
by Andrew Smith | Education
The average U.S. citizen consumes 100,500 digital words a day. With so many words and so little time (sometimes as few as 3 seconds on video ads), how you can you craft a message that will cause students to pause, engage and even share it among others? The key lies in...
by Andrew Smith | Branding, Education, Public Relations
As many of you know, change (big or small) can cause a lot of controversy in today’s digital age. Recently, Penn State took the hit with its new logo design. First, let’s evaluate the situation. The Problem Penn State was in need of a new logo to complement a shift to...
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