by Serena L. Spiezio | Agency Updates, Branding, Digital, Integrated Communications
Executive Vice President, GAVIN I’ve spent a lot of years in this industry watching smart, capable teams work against each other without ever meaning to. Marketing wants pipeline. PR wants placements. Digital wants clicks and conversions. Creative wants the work...
by Nicole Chynoweth | Branding, Crisis Management, Digital, Integrated Communications, Public Relations, Web Services
Law firms operate in a high-trust, high-stakes environment where reputation, referrals and differentiation are closely connected. Strong legal work matters, but visibility also shapes how firms are understood by clients, referral...
by Nicole Chynoweth | Branding, Digital, Finance, Public Relations, Web Services
Most financial firms today don’t necessarily have a visibility problem. They have a connection problem. That was the focus of GAVIN Fi’s recent webinar, From Visibility to Revenue, where our financial services team explored how...
by Katie Mauldin | Branding, Digital, Health And Human Services, Public Relations
BY KATIE MAULDIN At GAVIN, we approach influencer marketing as a component of a broader communication strategy rather than a standalone tactic. The most successful partnerships happen when creators are aligned with core messaging, audience insights and campaign goals...
by Nicole Chynoweth | Branding, Digital, Finance, Public Relations, Web Services
Financial brands today don’t have a visibility problem. They have a conversion problem. Public relations, digital marketing and content are often executed separately, which makes it difficult to connect marketing activity to real...
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