Five tips to ensure a successful brand refresh Whether you’re looking to reposition your company in the marketplace, update your brand or attract new audiences, a brand refresh can help you achieve your business goals. A brand refresh may be necessary to enhance your...
As branding strategists, we’re often asked, “How do you build a great brand?” It’s closely followed by “How can we get our employees to buy into our great brand?” The answer is what our agency was founded on: A great brand originates from a place of truth. When...
Old Navy’s 2011 holiday campaign invited “customers to ‘Come fun, Come all’ and experience the secret source of all Old Navy fun—the place where the brand’s quirkiest ideas are born and tested,” a place Old Navy called “Funnovations, Inc.” Sounds like a fun...
Conducting brand research and implementing brand strategies to connect with your target audiences is an essential step to promoting a product, service or idea. By researching audiences’ perceptions and experiences, brands can gain an abundance of knowledge to...
We’ve been working with Caputo Brothers Creamery for a while now, so when the cheesemakers developed an innovative process for turning their cheese curd into delicious Italian cheeses in just minutes, they needed a boss of a name and an attention-grabbing brand for...
How do you break through in a market full of noise and competition? Differentiate your story to better engage a precise target audience, that’s how. We helped MINI of Baltimore create a brand story that gave it a unique voice in a cluttered car market. Our team...
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