Before You Launch That New Campaign…

Before You Launch That New Campaign…

Old Navy’s 2011 holiday campaign invited “customers to ‘Come fun, Come all’ and experience the secret source of all Old Navy fun—the place where the brand’s quirkiest ideas are born and tested,” a place Old Navy called “Funnovations, Inc.” Sounds like a fun...
CPG Branding for the Big Cheese

CPG Branding for the Big Cheese

We’ve been working with Caputo Brothers Creamery for a while now, so when the cheesemakers developed an innovative process for turning their cheese curd into delicious Italian cheeses in just minutes, they needed a boss of a name and an attention-grabbing brand for...