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Digital Accessibility is a Healthcare Access Issue 

Digital Accessibility is a Healthcare Access Issue 

by Amanda Peterson Martin | Branding, Digital, Health And Human Services, Healthcare, Web Services

Patients, caregivers and community members rely on websites, microsites, forms, PDFs and mobile content to find care, understand services, register for events, access resources and take the next step.  If that information is hard to...
The Stories Behind the Care: How Provider Voices Build Organizational Trust

The Stories Behind the Care: How Provider Voices Build Organizational Trust

by Nicole Chynoweth | Branding, Health And Human Services, Public Relations

Every Community Health Center makes the same claims: we expand access, we’re mission-driven, we deliver high-quality, culturally responsive care. The question your patients, recruits and funders are quietly asking is simpler – what’s the proof? In 2026,...
Why Stakeholders Experience Different Versions of Your Organization and How to Align Them

Why Stakeholders Experience Different Versions of Your Organization and How to Align Them

by Nicole Chynoweth | Branding, Health And Human Services, Public Relations, Web Services

A patient finds you in a late-night search. A job candidate reads a review. A funder hears a board member’s comment. A policymaker skims one data point. Each walks away with a version of your organization, and none saw the whole picture. For CHC and health systems...
Your Health Center Is Doing the Work. Here’s How to Tell the Story.

Your Health Center Is Doing the Work. Here’s How to Tell the Story.

by Nicole Chynoweth | Branding, Health And Human Services, Public Relations

Community Health Centers are doing meaningful work every day: expanding access, integrating behavioral health, recruiting providers, building partnerships and improving outcomes. The challenge is not a lack of stories. It is knowing which proof points matter most, how...
What Is AI Saying About Your Brand? 

What Is AI Saying About Your Brand? 

by gavinadmin | Branding, Finance, Health And Human Services, Public Relations

A few years ago, if someone wanted to learn about your organization, they probably visited your website or asked a friend for a recommendation.  Today, many people skip those steps entirely.  They open ChatGPT, Gemini, or...
How GAVIN Helps Law Firms Stand Out, Build Trust, and Protect Their Clients 

How GAVIN Helps Law Firms Stand Out, Build Trust, and Protect Their Clients 

by Nicole Chynoweth | Branding, Crisis Management, Digital, Integrated Communications, Public Relations, Web Services

Law firms operate in a high-trust, high-stakes environment where reputation, referrals and differentiation are closely connected. Strong legal work matters, but visibility also shapes how firms are understood by clients, referral...
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Recent Posts

  • Digital Accessibility is a Healthcare Access Issue 
  • The Stories Behind the Care: How Provider Voices Build Organizational Trust
  • Why Stakeholders Experience Different Versions of Your Organization and How to Align Them
  • Your Health Center Is Doing the Work. Here’s How to Tell the Story.
  • GAVIN’s Amanda Peterson Martin Recognized Nationally and Regionally for Communications Leadership

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