Building Trust to Drive Growth Through Strategic Storytelling

Where credibility meets creativity to unlock new opportunities.

results first

335M+ earned

media reach

across 15 Boston-area outlets

76%

Massachusetts

share of voice --
leading all competitors

51% coverage increase

vs. prior six months (415 mentions / $3.3M publicity value)

In their words

From our first meeting, GAVIN felt like an extension of our team.

The Challenge

The Gardner School (TGS), a nationally recognized preschool network with 40+ locations across 12 states, expanded into Boston—one of the nation’s most competitive early education markets. To establish credibility and drive enrollment against well-established schools, TGS turned to GAVIN to launch a high-impact communications and market visibility campaign built on awareness, trust, and academic distinction.

the solution

In just six months, GAVIN’s campaign positioned TGS as Boston’s preschool of choice:

  • 530+ family event visits
  • 39 new tour inquiries
  • 26 new student enrollments

Three priority locations met enrollment goals, while media and community visibility built a scalable model for future growth.

our approach included

  • Increase brand visibility in a new market to support expansion.
  • Affirm quality academic credibility through high-value media placements.
  • Drive qualified leads and enrollments through engagement strategies.
  • Foster trust through community partnerships and local education
    influencers.
  • Position TGS leadership as academically-focused expert voices in early education and child development.

the execution

Campaign Development

GAVIN transformed community events into high-impact media opportunities, securing 82 placements with a reach of 354M+. Family concerts and parent workshops drew families in, while creating lasting partnerships with local businesses and leaders.

Knowing one-third of parents begin their preschool search online, we prioritized Google-ranked coverage for terms like “preschool enrolling.” This strategy drove a 12 to 22 point lift in search popularity and a 20% rise in positive sentiment, ensuring TGS was visible at the exact moment parents made enrollment decisions.

Events

14 PR-supported events drew 530+ attendees, generating 39+ new leads and 26+ enrollments.

Partnerships

11 community partnerships
(businesses + government leaders)

Leadership

Elevated executive thought leadership on early education topics in Boston Business Journal, MSN, and more.