A Market Changing
Investment in Influence

$500 Million in National
Publicity Value Delivered

Focus Financial | 5-YEAR RESULTS

34.7B+

Impressions

$513.8M

Publicity Value

12,993

Media Hits

In their words

The Challenge

Focus Financial Partners, a New York-based aggregator of financial advisory and wealth management firms, with more than 90 partner firms across 38+ U.S. states, as well as Australia, Canada, Switzerland, and the U.K., managing more than $2 billion in revenue as of 2023, was looking for a market-changing strategy. They sought a catalyst to reach and attract market influencers and decision-makers in financial investments.

The solution

Armed with evidence that publicity had been a key differentiator for a smaller subset of partner firms that achieved higher growth rates, GAVIN launched a first-of-its-kind pilot program aimed at investing in strategic public relations for willing partners nationwide.

The goal was to elevate both Focus’s and its partners’ national, regional, and local market presence in highly credible media, positioning the Focus financial firms as trusted financial resources among target clients, expanding their teams and referral networks.

our approach included

  • Leveraging its national media networks 
to craft a strategic media relations plan.
  • Focusing on delivering consistent earned media opportunities for senior leaders and subject matter experts from major metro markets, including Boston, Atlanta, New York, and Silicon Valley—all supported by well-thought-out placements in national media.
  • Securing monthly top-tier media placements in outlets such as Forbes, Fortune, The Wall Street Journal, CNN, CNBC, U.S. News & World Report, Yahoo Finance, MSN, Nasdaq, Barron’s, MarketWatch, Schwab Network, Cheddar, and more, we created a national drumbeat of coverage to position Focus as the market leader among target audiences.

In their words

the execution

Campaign Development

The success of the public relations pilot program fueled significant interest in wider media relations strategies among Focus’s 90 locations globally.

As the established, trusted national public relations team for Focus member firms, GAVIN took on a growing list of partners. It directed strategic placements and commentary in print, broadcast, radio, podcasts, and more, leading messaging, media prep, press releases, op-eds, owned web content, marketing collateral, and social media content.

Video Production

GAVIN supported numerous firms in amplifying their localized firm news—including national award placements, mergers and acquisitions, office relocations, and key new hires—through press release development, newswire utilization, and organic pitching. These efforts, combined with strategic social media amplification of each firm’s owned content, expanded their reach both locally and nationally with target audiences.

Publicity Keeps Paying Dividends

The success of Focus’s ongoing partnership with GAVIN has led to the continual expansion of a perennial public relations program, complementing annual goals and internal marketing strategies across Focus’s global network of firms.