Rebranding of Shared Medical Space
Uniting Space and Brand for a Seamless Patient Experience
Family First Health | results first
Highlighting the FFH Brand
while also maintaining the identity of WellSpan.
Branding throughout the shopping center with exterior signage.
Creating brand recognition
with patients visiting a new office shared with another provider.
The Challenge
Family First Health (FFH) expanded their dental services to a new location in York County. The dental facility is shared with an existing WellSpan family medicine practice, so the branding needed to incorporate both brands while at the same time making each facility distinguishable to external audiences.
The solution
Environmental wall graphics were designed to bring the Family First Health brand to life and differentiate the space from WellSpan Family Medicine. Incorporating the “people” from the FFH logo, the GAVIN team created an engaging and welcoming atmosphere for both staff and patients.
our approach
- This project was a multi-phased approach focusing first on the external windows and doors and the reception area to direct patients to a specific office.
- Subsequent phases included graphics in the operatory area and the staff entrances.
- Wall graphics were specifically designed for staff areas to create a positive and mission-centered environment.
The execution
Experience Development
Graphics were designed for the exterior windows and doors to distinguish the FFH dental office from those offices around it.
A free-standing triangle sign was designed and installed in the reception area to direct patients to the registration area for either the FFH dental office or the WellSpan office.
Lobby doors leading to the dental operatories were designed to identify those areas as the dental office versus the family practice.
Exterior signage was designed for two shopping center signs and a sign above the main entrance to identify FFH in the shopping center.