Connecting
Underserved Patients To Preventative Care
Cornerstone care | results first
11 million
impressions
across all mediums
89,565
clicks
on digital ads
308%
higher clicks
among parents on Google Display*
99.15%
view through
rate across all videos
In their words
The Challenge
Cornerstone Care, a Community Health Center in rural Southwestern Pennsylvania, looked to GAVIN to increase awareness and engagement among medically underserved patients. Patient barriers including financial constraints, limited providers, and low awareness of preventative care access made communication challenging. Cornerstone urgently needed to encourage vaccinations, screenings, and well-checks with diverse audiences.
The solution
To inspire patients to prioritize their health, GAVIN developed the “The Moments You Live For” campaign. Our theme underscored the significance of life’s most cherished moments, emphasizing that preventative care isn’t just about staying healthy—it’s about ensuring more time for the people and experiences that matter most.
our approach included
- Emotional Connective Storytelling highlighting real-life moments across different demographics.
- Strategic audience segmentation to resonate with parents, grandparents, and adults without children.
- Omnichannel Approach to expand our reach across different demographics and daily routines.
the execution
Campaign Development
Delivered an 18-month strategic marketing plan with phased rollout through May 2026, aligning goals, KPIs, and tactics across audiences. Built the “Away Is Somewhere” brand identity and landing page as the central hub for resources, featuring the trash wave visual and unified messaging.
Video Production
Three 30-second video ads were created, each tailored to a specific audience segment. To maximize platform reach, 15-second and shorter cuts were developed, ensuring adaptability across digital and social channels.
Digital Ads
- Google Search & Display
- Facebook & Instagram Ads
- OTT (Over-the-Top) Streaming Video Ads
Traditional & Mobile Media
- Billboards and Transit Ads
- Mobile Billboard Trucks strategically placed throughout the region during peak hours.