Pitching for

Positive Coverage.

YTI Career Institute, with campuses in Altoona, Emigsville, Lancaster and York, Pennsylvania, helps committed students attain rewarding careers through industry-modeled, student-centered training and support of the highest caliber. The school needed to rise above the plethora of post-secondary schools in its region and overcome negative perceptions of its industry. Gavin leveraged third-party endorsements from trusted media outlets to build YTI’s brand and engaged school leadership in media training, empowering them to speak comfortably when the press came calling.


Media Impressions Over 12 Months


In media equivalency value in publicity over 12-months

“Signing you guys on as our PR firm was one of the best decisions I have ever made in my marketing career. You are by far, the best vendor we have ever worked with! You continue to deliver as much, or even more now than you did when we first signed you on, which sadly, is really rare for agencies in my experience. You should really be proud of the team you've built.”

Kate Rogers
– Former Marketing Manager,
YTI Career Institute

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