A Law Firm Offering Business,
Personal and Government Services
Based in central Pennsylvania, Stock and Leader is one of the largest law firms in York County, initially founded more than a century ago. The firm employs attorneys in all facets of law, including real estate and business transactions, estate planning, family law and municipal and school district representation. It also regularly gives back to the community via donations and volunteerism, but also by offering seminars, workshops and other programming.
Confusing Digital Efforts
Attorneys In The Background
Brand New Look
Fresh Marketing Plan
User-Friendly Website & SEO
Attorneys In The Spotlight
With an integrated marketing roadmap, the firm could reach its goals
Successful marketing starts with solid groundwork. Gavin™ spent hours with Stock and Leader’s team, interviewing attorneys and staff, to better understand its position in the legal industry and determine where it needed to be.
Then we created a brand new look, from logo to tagline, that would translate well from digital to print. Beyond a style guide, Gavin dove deeper to develop a comprehensive marketing plan that took its messaging from flat to all that.
With a solid brand to stand upon, we designed and developed a brand new website focused on user experience, ADA compliance, and responsiveness across platforms. To supplement our digital efforts, we unveiled printed marketing collateral, from brochures to advertisements.
At the forefront of our strategy were Stock and Leader’s attorneys, featured prominently across the website, in printed marketing collateral, on social media videos and in earned media placements. These attorneys are both knowledgeable and committed to the community; they deserved more recognition to catch the eyes of prospective.
"For a number of years, I have had the pleasure of collaborating with Mandy Arnold and her team at Gavin Advertising on multiple initiatives including branding and marketing strategy, website development and public relations campaigns. With an open communication style that is unparalled, Mandy is a fearless leader who gives 110% of herself and expects nothing less from her very talented team. When you partner with Mandy, the entire Gavin team commits to seeing you succeed. At the forefront of their industry, Mandy and the Gavin team work with you to gain that foothold with your respective business sector. Repeatedly, Mandy demonstrates her knowledge and provides insightful ways to reach that next step in the process. Gavin Advertising, clearly devoted to delivering the truth in branding."
Kim Trone – Stock and Leader, Marketing Director
"Our firm greatly relies on Gavin for expertise in a variety of communications and marketing efforts. We have such high regard for their work that in the appropriate situation we recommend Gavin to clients and colleagues in need of public relations or crisis communication guidance. We have had nothing but positive responses from those who have engaged with Gavin."
- Conversion rates
- SEO and PPC management
- Video production
- Earned public relations
LET THE NUMBERS DO THE TALKING
in conversions (contact form completions and phone calls) year over year