A Law Firm Offering Business,
Personal and Government Services

Based in central Pennsylvania, Stock and Leader is one of the largest law firms in York County, initially founded more than a century ago. The firm employs attorneys in all facets of law, including real estate and business transactions, estate planning, family law and municipal and school district representation. It also regularly gives back to the community via donations and volunteerism, but also by offering seminars, workshops and other programming.

Problem

Outdated Brand

The Stock and Leader brand did not translate well to digital platforms and lacked the vibrancy needed to attract a younger audience.

Antiquated Messaging

Stock and Leader’s traditional messaging matched its outdated brand, not translating well to the general public as a target audience.

Confusing Digital Efforts

Much like Stock and Leader’s content wasn’t written for the general public, its website was confusing to a prospective client interested in learning more about services.

Attorneys In The Background

While many new hires were made, these hires were little more than a blurb in local newspapers.

Solution

Brand New Look

Gavin™ designed a logo and developed a tagline that applied seamlessly to both print and digital, but also connected the dots between Stock and Leader’s rich history and its bright future.

Fresh Marketing Plan

After extensive research, conducting a communications audit and meeting personally with each attorney, Gavin developed a marketing plan that more concisely defined the firm’s mission and its services to match its new, spry look.

User-Friendly Website & SEO

Gavin redesigned the website for a better user experience, focusing on mobile users. We also ramped up search engine optimization and pay-per-click efforts to make sure prospective clients are able to find the site.

Attorneys In The Spotlight

Gavin placed an emphasis on garnering media attention for the attorneys’ community efforts and legal knowledge, and produced topical videos featuring the attorneys for Stock and Leader’s website and social media platforms.

With an integrated marketing roadmap, the firm could reach its goals

Successful marketing starts with solid groundwork. Gavin™ spent hours with Stock and Leader’s team, interviewing attorneys and staff, to better understand its position in the legal industry and determine where it needed to be.

Then we created a brand new look, from logo to tagline, that would translate well from digital to print. Beyond a style guide, Gavin dove deeper to develop a comprehensive marketing plan that took its messaging from flat to all that.

With a solid brand to stand upon, we designed and developed a brand new website focused on user experience, ADA compliance, and responsiveness across platforms. To supplement our digital efforts, we unveiled printed marketing collateral, from brochures to advertisements.

At the forefront of our strategy were Stock and Leader’s attorneys, featured prominently across the website, in printed marketing collateral, on social media videos and in earned media placements. These attorneys are both knowledgeable and committed to the community; they deserved more recognition to catch the eyes of prospective.

Happy Clients

"For a number of years, I have had the pleasure of collaborating with Mandy Arnold and her team at Gavin Advertising on multiple initiatives including branding and marketing strategy, website development and public relations campaigns. With an open communication style that is unparalled, Mandy is a fearless leader who gives 110% of herself and expects nothing less from her very talented team. When you partner with Mandy, the entire Gavin team commits to seeing you succeed. At the forefront of their industry, Mandy and the Gavin team work with you to gain that foothold with your respective business sector. Repeatedly, Mandy demonstrates her knowledge and provides insightful ways to reach that next step in the process. Gavin Advertising, clearly devoted to delivering the truth in branding."

Kim Trone – Stock and Leader, Marketing Director

"Our firm greatly relies on Gavin for expertise in a variety of communications and marketing efforts. We have such high regard for their work that in the appropriate situation we recommend Gavin to clients and colleagues in need of public relations or crisis communication guidance. We have had nothing but positive responses from those who have engaged with Gavin."

Ronald L. Hershner – Stock and Leader, Managing Partner

Gavin produced significant outcomes in:

  • Conversion rates
  • SEO and PPC management
  • Video production
  • Earned public relations

LET THE NUMBERS DO THE TALKING

134% increase

in conversions (contact form completions and phone calls) year over year

6% increase

in number of new website visitors year over year

127,071

eyes reached via digital efforts and earned media in 12 months

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