A Law Firm Offering Business,
Personal and Government Services
Based in central Pennsylvania, Stock and Leader is one of the largest law firms in York County, initially founded more than a century ago. The firm employs attorneys in all facets of law, including real estate and business transactions, estate planning, family law and municipal and school district representation. It also regularly gives back to the community via donations and volunteerism, but also by offering seminars, workshops and other programming.
With an integrated marketing roadmap, the firm could reach its goals
Successful marketing starts with solid groundwork. Gavin™ spent hours with Stock and Leader’s team, interviewing attorneys and staff, to better understand its position in the legal industry and determine where it needed to be.
Then we created a brand new look, from logo to tagline, that would translate well from digital to print. Beyond a style guide, Gavin dove deeper to develop a comprehensive marketing plan that took its messaging from flat to all that.
With a solid brand to stand upon, we designed and developed a brand new website focused on user experience, ADA compliance, and responsiveness across platforms. To supplement our digital efforts, we unveiled printed marketing collateral, from brochures to advertisements.
At the forefront of our strategy were Stock and Leader’s attorneys, featured prominently across the website, in printed marketing collateral, on social media videos and in earned media placements. These attorneys are both knowledgeable and committed to the community; they deserved more recognition to catch the eyes of prospective.
- Conversion rates
- SEO and PPC management
- Video production
- Earned public relations
LET THE NUMBERS DO THE TALKING
in conversions (contact form completions and phone calls) year over year