Maintaining Relevance in a Changing Market

How does a long-standing brand like Stauffer’s Biscuit Company generate interest for products that have been around for years? Dominate the media conversation with strategic brand messaging and innovative creative elements that build brand engagement with an omni-channel voice across all networks. To keep Stauffer’s at the top of the retail market both in brick and mortar and online, Gavin shifted their digital approach to a true branded content strategy across key social platforms, growing their communities online and their network of influencers at a speed they had never
experienced. Gavin manages a $250,000 national digital media effort, across social networks, display and retargeting advertising that drives content to target audiences and emerging audiences in key DMAs across the US. We produce recipes, branded content, digital advertising, product contests and campaigns by engaging audiences with relevant and timely content that motives loyalty and sales.