Spearheading Influence,
Charging into New Territories
When Spartan Oil wanted to increase sales both online and within a geographic hub, we generated traditional media and new media interest. Gavin implemented two parallel outreach efforts that complimented each other to build sustainable momentum through public relations for the Virgina based company — one focused on online sales and brand awareness, the other focused on regional publicity.
What We Did
- Regional Publicity
- Publicity to Support Online Sales
- Restaurant / Trade Show Support
- Strategic Consulting
We leveraged upcoming trade shows and holiday demand as opportunities to generate market exposure, boost online sales and brand awareness. In preparation for trade shows, we developed Spartan Oil’s social media strategy, which included tagging key influencers and implementing hashtags. As the holidays approached, we pitched Spartan Oil products to be featured in local and national holiday gift guides, leading Spartan Oil to feature in the Washington Post.
Results
Spartan Oil supplied more products to match the rise in consumer demand but soon after, sold out. During that time frame, Spartan Oil broke into geographic territories from California to Maine, Alaska to Texas.
- Washington Post Feature
- More than 3 times prior holiday web traffic
- More than 5 times average monthly web traffic during publicity period
- New geographic territories reached