More Than the VaccineMotivating patients to get their shots and checks.
To achieve this, campaign visuals included senior adults, young families, and contemporary adults of every race and age group, inclusive of reflecting both urban and rural norms to ensure the campaign was received positively.
The campaign, named More Than the Vaccine, leveraged hashtags and the vanity URL MoreThanTheVaccine.com to drive to a centralized landing page where the public may locate a Health Center, access facts about the vaccine and learn about Health Center services.
To support a successful campaign launch, Gavin’s team of public relations, creatives and digital pros conducted a series of virtual trainings for the Health Centers across the state on how to implement the campaign.
Through an online portal on the PACHC website, resources were organized and updated ongoing as additional tools were added based on feedback.
The Gavin public relations team supplemented regional public relations efforts by distributing press releases, placing op-eds, conducting media outreach and coordinating media interviews at the statewide level.