Building a Better Talent Attraction
PA Primary Care Career Center, a collaborative effort of PACHC and the Pennsylvania Department of Health, working together to help more than 300 Community Health Centers across the state attract the industry’s best healthcare talent.
In a market where healthcare jobs are in the highest demand with no sign of slowing down, PA Primary Care Career Center needed a new campaign to elevate the voice of Community Health Centers in attracting more talent while positioning the organization as THE leading career site for healthcare jobs.
Gavin’s team created a strategic persona campaign designed to showcase a more passionate story of community care and how working for a Community Health Center/FQHC makes a world of difference.
The campaign strategically targeted all talent personas including critical staff to providers to executive leadership, all with content designed to each persona’s interests and individual needs in their job search.
Services Provided
- Brand Strategy
- Brand Visuals
- Campaign Creation
- Digital Advertising
- Website Development
- Website Hosting
- Print Asset Development
- Media Buying
- Public Relations
- Member Training