Exciting Buyers.

Enticing Customers.

Fill Shopping Carts.

Exciting Buyers.

Enticing Customers.

Fill Shopping Carts.

Excite Buyers.

Entice Customers.

Fill Shopping Carts.

 

Martin’s® Famous Potato Rolls

 

Martin’s® Famous Potato Rolls needed to stay true to their mom-and-pop style persona, while engaging audiences in a fresh way. Using research, creative, and co-marketing opportunities, Gavin assisted in developing a complete market strategy to maximize sales opportunities.

Our team worked with Martin’s Famous Potato Rolls to hone their
brand message while building brand enthusiasm among their loyal base, leveraging influencers and introducing their brand to new
customer segments.

What We Did

  • Marketing Research
  • Sales and Marketing Plan
  • Retail Co-Branded Marketing
  • Influencer Campaign Development
  • Tradeshow Marketing
  • Social Media Contest and Campaigns
  • Key Events Sponsorship Development
  • New Product Launches

Outcomes

Developed engaging one-of-a-kind bakery-experience tradeshow booth

Engaged new audiences with value points specific to consumer interests and behavior

Developed #MartinsFamous campaign with KPI tracking

Pinpointed key brand language and ascetic to affirm consistent brand message

Developed audience profiles and identified market opportunities

Identified brand messages to align with market need and shifts in consumer behavior

“Finding a marketing partner who understands our business model and the dynamics within our distribution channel was important as we worked on a sales and marketing plan designed for smart growth. Gavin brings senior level of hands‐on communications and marketing strategy for both internal and external communications—that makes them an asset within the C-suite. The Gavin team helps us evaluate real-time opportunities while building an implementation plan that deals with the realities of a retail environment. Their experience working with other manufacturers and retail brands in the consumer goods segment has brought a broader perspective to trends, strategy and managing campaigns for optimal outcomes throughout the channel. Our industry is continuously evolving to meet changing consumer demands and increased competition—Gavin brings the highest level of agility, savvy and critical thinking that has made them an asset on our team.”

SCOTT HEINTZLEMAN – Martin’s Famous Pastry Shoppe, Inc., VP Finance & Administration