Bacon Lovers Rejoice!
A well-built site that drives sales is about much more than product beauty shots — even when it comes to bacon. That’s why, in working with Lancaster-based Kunzler & Company Inc. to redesign their website, we crafted a strategy based on customer needs. A great user experience was at the top of the “must-haves” list, with easy access to nutritional information, where to buy, and recipe ideas that nearly doubled traffic within four weeks of the site’s launch.
The proof is in the results.
Within just one month of launch and a promotional campaign to market the new site, we eliminated 3,039 crawl errors from the old site, ensuring the new site’s content is being indexed by Google. Page views increased by 89%, sessions are up 85% and users are up 82%, indicating Kunzler’s new site is reaching a whole new audience.