Bacon Lovers Rejoice!
What We Did
- We Developed a Website:
We started by doing our homework, going straight to the people who interact with Kunzler customers on a day-to-day basis: the customer service team. Armed with knowledge as to what types of calls they were most commonly fielding, our team crafted a plan sure to address those items on the new website.
- Redeveloped the User Experience
A more ideal user-experience continued on the products page, where we added hot links to areas of major interest for the audience: nutrition facts, product description, allergens, where to buy and recipes associated with that particular product. We also added filters to the recipes page, which allows Kunzler fans to search recipes by product, an added convenience. Along with this, we optimized the site for search and created an integrated Where-To-Buy map.
- Social Media Overhaul
Customers want nutritional information, recipe ideas, and to find out where they can buy Kunzler products. With this knowledge, we enhanced recipes and added sharing capabilities. Because the food retail industry’s distribution model doesn’t allow brands to control which exact products are sent to which exact stores, we created a unique, integrated map that shows all stores that carry Kunzler products and expanded the Products Page, giving avid fans a great place to start their search.