KT Tape

Meeting Performance Expectations

Faced with a changing market where competition was increasing, KT Tape needed a website that was as high performing as its well-known sports tapes. Knowing that KT Tape’s customer thrived on product education and a desire to be their physical best, Gavin worked with KT Tape to dig into online behavior to craft a digital strategy that would educate, engage and motivate action and conversions.

What We Did

  • Customer Relationship Management (CRM) Sales Tools Integration
  • Defined User Experience
  • Design and Development of New Website
  • Complete Ecommerce Solutions
  • Campaign Tracking
  • Automated Marketing
  • SEO
  • SEM

Gavin designed and developed a robust ecommerce site for the brand, complete with fully optimized content, how-to videos, bold creative assets and powerful customer management tools to motivate brand loyalty and drive direct-to-consumer sales opportunities.


Website Traffic Growth

CRM Implementation

Development of KPI Site
Tracking Standards